Evaluation Post 5: How did you attract/address your audience?

We attracted and addressed our audience in several different ways. One way we attracted our audience was through applying theory of uses and gratifications, our main gratification being escapism. Our primary audience is action fans, our secondary audience is males and females aged 15-40, and our tertiary audience is British people.
Our final product had a quite surreal feel and look, the set revealing nothing about the place, only the characters and events. This is the start of the appeal of escapism.

The characters themselves we tried to make relatable for the audience. Blake is almost the stereotypical action alpha-male character, he is portrayed initially like this through his dialogue with Jen, however, the audience soon sees through his actions when weapons are pulled that he is not quite like this. Being middle-aged and middle class he is supposed to appeal to the masses and be instantly identifiable. Jen does not conform to the stereotypical female in an action film, as she is no 'damsel in distress', she is aspirational to the female portion of our audience, being strong and independent. This is conveyed through her dialogue, personality, costume, and actions.

I think the shooting appealed well to all our audiences as it came as a shock and a bit of a plot twist, even if the audience had expected it, they would invariably not have expected Jen to be the one doing the shooting, as this breaks stereotypical representations of gender within action films.

Majority of responses from 13-24

We made a survey to get feedback from our audience. Initially we asked for age and gender.

Although the results for the ages of the responses did not really reflect our previous research, the scale of our survey was limited to the people we could ask, and naturally we knew more younger people than old.

Majority of responses from males

Overall, feedback was very positive, with many aspects of our opening being praised.


I believe this demonstrates that we were successful in attracting and addressing our target audience.

What people had to say after watching our opening sequence.