R+P Post 2: Our target audience

Before deciding the genre of the film opening we wished to create, we decided it would be a good idea to carry out some very basic research into the genres different age demographics liked most. To do this we created a sort of questionnaire/table of genres and ages, we'd add one to the tally in the relevant age and genre box for each person. Though the results were fairly inconclusive, there was a vague favoritism of the action genre, thus we decided we should target the action film fans as our primary audience.

How we picture some of our TA

The first example of an action film that would appeal to most age groups that we could think of were James Bond films. They have a very iconic style and glamour to them synonymous with British action films. Bond films generally appeal to young and old, male and female. For example, Casino Royale has both the glamorous poker game scenes and the enthralling action chases and fights.
We included similar elements in our film to help appeal to our secondary audience of males and female aged 15-40.

The younger end of our TA

Teenagers would be the most likely to go and watch the film at a cinema as it is a common practice to go see a film with friends, thus they have a high spending potential. Adults nonetheless make up a sizable portion of our core target audience, so we must make sure to appeal to them as well. Due to the 15 rating of the film, the adults who watch it would most likely watch it alone or with a partner or family member, therefore we believe they could identify well with the fears of the main character.