R+P Post 5: How we plan to attract/address our target audience

A gripping opening is important to attract and hold the target audience's attention, and we knew this was especially important for the younger ages within our audience. We addressed this by making the opening build suspense right from the outset. Many of the younger viewers would be most interested in escapism, so an exciting yet believable situation was important to create, whilst the older viewers would be very interested in the story and characters, so we needed to give them depth. The lighting and stylized look of the opening would allow the audience to instantly recognise the genre of the film.
The action packed and suspenseful opening is similar to other films such as The Usual Suspects' opening, and also Casino Royale's fight scene during the opening.

We will mainly address our audiences by making our characters easily identifiable and relatable. This will be mainly done through the characters dialogue, to reveal their past and their moral standing.