R+P Post 14: My Target Audience

As a group we decided to have the widest possible target audience. We knew that since our track was of the EDM genre this would slightly narrow the target audience, and would also need to have a particular impact on his personality and choice of clothing.

Our primary audience is EDM fans,this practically covers all people who enjoy the genre, however there is some trending towards younger people within the 15-30 age range, whilst being non-gender specific.

Just some of the crowd at Tomorrowland 2014

Our secondary audience is clubbers and festival-goers. This is due to the huge popularity of the EDM genre at festivals, most notably the Tomorrowland festival, which had over 400,000 attendees in 2014. For this reason, we feel that our artist could build a following at festivals, as this may be where he is found to appeal most.





Our tertiary audience is fans of other featured artists in our album. This decision was somewhat inspired by Calvin Harris, as he features a large number of well-known singers in his albums. This is also a great way to gain a following from the audiences of the featured artists.