Evaluation Post 4: Who would the audience be for your media product?

Initially during our research we constructed a survey of the favourite genres of students in our school, covering ages 11 - 18. Though the sample size was small, we found that generally most people did like films of the action/thriller genres.

Further research, including a study into genre preferences correlating to age and gender, confirmed our thoughts, across all ages there is a general trend to liking action and thriller films.

We decided our primary target audience would be fans of action films, and our secondary audience would be men and women aged 15-40.


Due to this wide range within our core audience, we decided to attempt to appeal to the common ground among them, we needed mass appeal to the audiences. We needed to include many of the conventions of action films and produce our film to a high standard to win favour among the film lovers.