Big Hero 6 Case Study Introduction

Film genre and type of production?

3D Animation/Superhero/Action/Comedy, event movie, high-concept mainstream Disney blockbuster. PG certification.

- IMDB + Wikipedia

What’s the film about?

Hiro Hamada and friends become high-tech heroes along with an inflatable robot named Baymax,
uncovering a criminal plot and attempting to solve the mystery surrounding the crime.

- IMDB + Wikipedia

Global and UK release dates? Where and what formats?

The film will premiere at the Tokyo Film Festival on the 23^rd October, then will have its theatrical release on the 7^th of November in the US, and the 30^th January 2015 in the UK.

- IMDB

Nationality of the film?

American film made and distributed by Disney.

- Disney + IMDB + Wikipedia (basically everywhere)

Institutions behind the film’s production and UK/US distribution? Where are they based?

The film is produced by Walt Disney Animation Studios and Walt Disney Pictures, based in Hollywood. The film will be distributed by Walt Disney Studios Motion Pictures, having branches across the world. Disney is a vertically and horizontally integrated institution, this film demonstrating a symbiotic relationship with Marvel.

- IMDB

What’s the film’s production budget?

A reasonable estimate of the film’s budget would be somewhere in the region of £150-£200 million.

Any connection with other films?

The trailer displays “from the creators of Frozen and Wreck-It-Ralph”, thus riding this film on the success of the other two. A short film, “Feast”, will be shown in cinemas alongside Big Hero 6.

- Trailer + Facebook Page

Who’s the director?

Don Hall and Chris Williams both codirect the film, they have previously worked together on other recognised films such as “Bolt”. Also known for “Emperor’s New Groove”.

- IMDB

How has the film been cast? Who’s in it?

The actors in the film, including Ryan Potter, Scott Adsit and TJ Miller are mostly known for American TV, for example Ryan Potter worked on Nickelodeon. These actors have been chosen in particular for their voices, as that is all the audience will experience of them.

- IMDB

Core audience? Secondary/tertiary markets?

There is a core audience of families with children, and a secondary audience of Disney, animation, and Marvel fans. A tertiary market may be teenagers watching with friends, or parents taking their kids, possibly also fans of Japanese culture.

- Facebook Page

Extra information:

Video game based on the film will be released 28^th October 2014 for 3DS by GameMill Entertainment.

Merchandise (figurines) available from toy company Funko.

- Wikipedia