tag:blogger.com,1999:blog-5915482518874253872024-03-12T16:00:47.921-07:00Eddie's Media BlogAnonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.comBlogger92125tag:blogger.com,1999:blog-591548251887425387.post-46960887681203878272016-01-07T06:47:00.000-08:002016-02-02T04:19:06.109-08:00Evaluation Post 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><u><b>Music
Video Conventions</b></u></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Before evaluating the conventions of music videos, I found it really interesting to read up about different media theorists and their thoughts on both music videos and the state of the music industry itself. I looked at theorists both old and new, and whilst I found many answers to questions I had, I also found myself asking more questions about the area; a lot of what the theorists had to say really intrigued me.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Although
a mixture of all three, our music video loosely followed a narrative
story, (simplified to bored girl listening to music and daydreaming),
the bulk of the video was concept, with a small amount of
performance.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u>Performance</u></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Our music video had some performance however our music mainly focussed on the narrative/conceptual side, which I believe is stereotypical of the genre. For example, "Red Lights" by Tiesto focuses mainly on narrative, however has some performance towards the end.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><iframe allowfullscreen="" frameborder="0" height="340" src="https://www.youtube.com/embed/CFF0mV24WCY" width="480"></iframe>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u>Narrative</u></b></span></div>
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<span style="line-height: 16px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Tzvetan Todarov’s narrative theory suggests that all narratives follow a three part structure, wherein at the beginning there is equilibrium, then there is a development that causes the balance to dissolve, and then finally there is a shift at the end that causes equilibrium to be restored. I believe our music video surprisingly does follow this, as our beginning equilibrium is the protagonist working, then the break in equilibrium comes in the form of this new track she listens to, (“Sun Goes Down”). This all happens very early on in the video, (similar to many films), and then over the course of the video is the journey back to equilibrium, (the daydreaming running its course), and finally the music video ends with the protagonist waking up and realising everything is back as it was, even if it may be boring in comparison.</span></span><br />
<span style="line-height: 16px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">For this reason I believe our video falls significantly within the narrative category.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u>Conceptual</u></b></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiENlmYKAkkNi7rLhhCboRJMzjaXigs6FnPRZSrW2R4TA4ydHMnIeBh9PMjaMCTHUj-oIfV33Dz1mOzLTjDfrD-N2QMf_6LlBEM7DHKf5jR1WKjiatjYoZDEU13RQc5hDX1qlGD8AC390EU/s1600/pushbubble.gif" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiENlmYKAkkNi7rLhhCboRJMzjaXigs6FnPRZSrW2R4TA4ydHMnIeBh9PMjaMCTHUj-oIfV33Dz1mOzLTjDfrD-N2QMf_6LlBEM7DHKf5jR1WKjiatjYoZDEU13RQc5hDX1qlGD8AC390EU/s200/pushbubble.gif" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Main character pushing the circles.</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Visual
imagery and use of symbolism are the mainstays of a conceptual music
video. Although our music video does not make significant usage of symbolism, I would argue that it does fall quite heavily into the conceptual category as there are many points where not all elements have clear meaning behind them, such as the scene with circles being moved by the main character.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u>Iconography
and visual hooks</u></b></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPJ60mk0uiCwihWpZtBqouUYg4uqZh-US0bO2VVD9WJV89Ln4g5ZS-ageH0euep2I_2PHIrA8iibMXTeDTwZyisjtiiP-LC-4qmOgMYnhPRdBCHUYWvVEHK1nGrXazxafcgUmNUUmg-q8j/s1600/xizgo.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPJ60mk0uiCwihWpZtBqouUYg4uqZh-US0bO2VVD9WJV89Ln4g5ZS-ageH0euep2I_2PHIrA8iibMXTeDTwZyisjtiiP-LC-4qmOgMYnhPRdBCHUYWvVEHK1nGrXazxafcgUmNUUmg-q8j/s200/xizgo.gif" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">CU and MCU of Orlando</span></td></tr>
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<span style="line-height: 16px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Andrew Goodwin</b> discussed iconography a considerable amount, one thing he pointed out was the importance of visual hooks and how often pop star's faces are shown in close-ups and how much these shots are repeated within a song. We followed these conventions within our music video, ensuring we used plenty of close-up shots of the singer, Orlando. This decision was also backed, I feel, by Dyer’s star theory, particularly what he has stated about institutions manufacturing stars in a fashion purely for financial gain.</span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUuZBZNQaNC1BhfCZ1CY3CNhvXii9cVWcqnEmo1umuVHb8Ttf-TskFoVusi0_OfsPfSCpOF0V62_8HgFnlGB9SZROvWYymoTE5aeQ1XGDCnJR3hgHmliFnDvoMz3wN8gVmHqxB3LrIwznP/s1600/xizjj.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUuZBZNQaNC1BhfCZ1CY3CNhvXii9cVWcqnEmo1umuVHb8Ttf-TskFoVusi0_OfsPfSCpOF0V62_8HgFnlGB9SZROvWYymoTE5aeQ1XGDCnJR3hgHmliFnDvoMz3wN8gVmHqxB3LrIwznP/s200/xizjj.gif" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Orlando joining in a party to portray</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">him as fun.</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 100%;"><b>Richard Dyer</b></span><span style="line-height: 100%;">’s
star theory influenced the portrayal our artist a significant amount.
Taking into consideration what he has said about hegemony, we tried
to portray Orlando through the music video as a friendly, energetic,
fun-loving character, one that as much of the target audience could
relate to as possible. We did this by making sure shots always showed
him smiling, and joining in when the rest of the characters on-screen
were dancing.</span></span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJhFBZAGS55dajER1cWXiRtjk1oJOZFmBxhot_m8XCXqjcPM36ZqmO2jsw-7rIQAZi1lwsYbATFVL9aNxtIiziYXl6kCPojKz1dfZgkYzXWJCQ_6h8JJ0GlW1R8rcEiQnoZ9sJeeVqluHi/s1600/xizug.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJhFBZAGS55dajER1cWXiRtjk1oJOZFmBxhot_m8XCXqjcPM36ZqmO2jsw-7rIQAZi1lwsYbATFVL9aNxtIiziYXl6kCPojKz1dfZgkYzXWJCQ_6h8JJ0GlW1R8rcEiQnoZ9sJeeVqluHi/s200/xizug.gif" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Porter Robinson appears in many CUs</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">in the music video for "Lionhearted"</span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCRCM__XB2kRXowNOwV6QLLt8Ae6KSLx2t8wVjuGoZ28be_XDkmE8yDVwjhltvc8ROkksKMdekCtG_At-ydski66PMyQ-9iIUO0RdZtMfBQk2T_8wyvkrflc9tp_jxY4DR5zFzmYYeINXo/s1600/xizzp.gif" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCRCM__XB2kRXowNOwV6QLLt8Ae6KSLx2t8wVjuGoZ28be_XDkmE8yDVwjhltvc8ROkksKMdekCtG_At-ydski66PMyQ-9iIUO0RdZtMfBQk2T_8wyvkrflc9tp_jxY4DR5zFzmYYeINXo/s200/xizzp.gif" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">His stern expressions built up his</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">"bad-ass" persona.</span></td></tr>
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<span style="font-family: "times new roman" , serif;"><b><u>Inter-textual
References</u></b></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 100%;">As the music video for Porter Robinson's "Lionhearted" contained inter-textual references towards revolution, </span><span style="line-height: 16px;">tyranny</span><span style="line-height: 100%;">, and elements of Japanese street fashion, our music video also contained some inter-textual references.</span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9f2QA87l11IdrTU0z6Y_PS6glWbAgdDGd-p-8Cl32116wi6u7YwQYyH45vEk-YKCFXxsZ1MwOyRbXOLgMwMnueO9gf_tyu6iIhI3uFc_j1Nrjf-jmE4c09foeY4mTmxg-3CYwNhAicUfy/s1600/marsGif.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9f2QA87l11IdrTU0z6Y_PS6glWbAgdDGd-p-8Cl32116wi6u7YwQYyH45vEk-YKCFXxsZ1MwOyRbXOLgMwMnueO9gf_tyu6iIhI3uFc_j1Nrjf-jmE4c09foeY4mTmxg-3CYwNhAicUfy/s200/marsGif.gif" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Part of the Mars scene</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">We referenced the 2015 discovery of water on Mars through the Mars scene, with the knowledge that even if the audience didn't realise the reference, it wouldn't have a negative impact on their experience as the majority of the video is a dream sequence anyway. The main reason we decided to include this scene was because we initially felt it could end up looking rather aesthetically pleasing.</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaKS1-V8oGBMhfgMLEVvl2cYWQh6qG5d5u93f4d6i3ydtCqJfzFM1KaiW31oF3IKsOOBqDuCz2ydGU2b3DfHMudcyYinQ2gJgbsv8LPTb_unaSJ-TiYlv3RZkFI-tYo8ODpC1DXp3WEHUK/s1600/glow+rave.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="108" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaKS1-V8oGBMhfgMLEVvl2cYWQh6qG5d5u93f4d6i3ydtCqJfzFM1KaiW31oF3IKsOOBqDuCz2ydGU2b3DfHMudcyYinQ2gJgbsv8LPTb_unaSJ-TiYlv3RZkFI-tYo8ODpC1DXp3WEHUK/s200/glow+rave.jpg" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Glow raves</span></td></tr>
</tbody></table>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz44xOBtQ5Ox3rHIPuspyY4oR3j5kuW5YOu4Fz5oe9TvprODPo1aEg0ggX6e7GsCbJbTpX8UE4VWHTiZPa4vR72w0FdYhKK1h70Nn1WVbxwCitTOAo1_kVD27pRk8bjzn1eTOwRbat9A3p/s1600/glowgif.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz44xOBtQ5Ox3rHIPuspyY4oR3j5kuW5YOu4Fz5oe9TvprODPo1aEg0ggX6e7GsCbJbTpX8UE4VWHTiZPa4vR72w0FdYhKK1h70Nn1WVbxwCitTOAo1_kVD27pRk8bjzn1eTOwRbat9A3p/s200/glowgif.gif" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Some of our glow-in-the-dark section</span></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">We made strong inter-textual references to festival/rave
culture through the glow-in-the-dark section of our music video. </span></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><span style="font-family: "times new roman" , serif;"></span><br /></span>
<span style="font-family: inherit;"></span></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u><br /></u></b></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u><br /></u></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u><br /></u></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u>Editing</u></b></span></span></div>
<div class="western" style="margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 16px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="line-height: 16px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">When editing our music video, we tried to generally follow the conventions outlined by Carol Vernallis, which fundamentally included breaking the conventions of normal continuity editing. These conventions generally entail editing the music video so that image and sound are synchronised. Our track had a very defined beat running through it so this gave us a good grounding to follow the conventions.</span></span></span><br />
<div style="line-height: 100%;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
<div style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><br /></span>
</span><br />
<div style="text-align: center;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I made the following short video to breakdown what Peter Laurence said about stereo imaging, and how we applied it.
<video controls="" height="340" width="480">
<source src="http://edgame.design/mediaA2/media2.mp4" type="video/mp4"></source>
Your browser does not support the video tag.
</video>
</span></div>
</div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><br /></span>
</span><br />
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "times new roman" , serif;"><b><u>Lyrics,
Music, and Visuals</u></b></span><span style="font-family: "times new roman" , serif;"> </span>
</span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u><br /></u></b></span></div>
<div style="line-height: 100%; margin-bottom: 0cm;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge9fi2-tgzz84jBzmpEwN7roGqDsYaNoFPHBaNcX67w9QR1cCKQxIqA_HkyUyyQRHjh1kTXeV_YobL9EEUapeaHaw1WEXoCt95JIyw2PGHc7G9EHksanfq_N2Qgrhj8DKSK5Cj2iDsQX-t/s1600/cultureclub.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge9fi2-tgzz84jBzmpEwN7roGqDsYaNoFPHBaNcX67w9QR1cCKQxIqA_HkyUyyQRHjh1kTXeV_YobL9EEUapeaHaw1WEXoCt95JIyw2PGHc7G9EHksanfq_N2Qgrhj8DKSK5Cj2iDsQX-t/s200/cultureclub.png" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small; line-height: 16px;">"Do You Really Want To Hurt Me"</span></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "times new roman" , serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span style="color: black;"><span style="font-size: 11pt;">In
Andrew Goodwin's book,</span></span><span style="color: black;"><span style="font-size: 11pt;"> </span></span><span style="color: black;"><span style="font-size: 11pt;"><i>Dancing
in the Distraction Factory</i></span></span><span style="color: black;"><span style="font-size: 11pt;">,
he raises the question of to what extent a music video shapes the
experience of the audience, and what they perceive as the message of
the video. The most notable example of this he gives is of Culture
Club's song, "Do You Really Want To Hurt Me?" for which the
music video shifts the meaning. The song if listened to on its own we
would view as a simple tale of romantic loss, however upon viewing
the music video we see Boy George singing to a courtroom judge, thus
the message of the song is changed into an address towards homophobic
attitudes. </span></span></span></span>
</span><br />
<span style="font-family: "times new roman" , serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 11pt;"><br /></span></span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0cm;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMUa8AAObOy6iG8pL5BpO-RL8HFO-SI7psIXRUMz90fkXm_B41byTRUfrGAdZP3yfHe-MmyUN8QSbrLtJbbRNICxxkp-lHXTdfQ0Olo6Qom8AQOv218N7xetAI6e_50Tzy_RnaLFcO-qSM/s1600/sunshot.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMUa8AAObOy6iG8pL5BpO-RL8HFO-SI7psIXRUMz90fkXm_B41byTRUfrGAdZP3yfHe-MmyUN8QSbrLtJbbRNICxxkp-lHXTdfQ0Olo6Qom8AQOv218N7xetAI6e_50Tzy_RnaLFcO-qSM/s200/sunshot.png" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Demonstrating the exact representation</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">of the lyrics 'sun goes down' in our music video.</span></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "times new roman" , serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 11pt;">Although
we were aware of this idea of multiple meanings created by the music
video and the music itself, we felt we'd achieve the best final
result, (in terms of appealing to our audience), by creating a video
that was the best possible representation of what we visualised when
we first listened to the song. This way we felt we weren't at risk of
creating a ‘challenging’ music video, as this is not a convention
of the EDM/House genres. </span></span></span></span>
</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><span style="font-family: "times new roman" , serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-size: 11pt;"></span></span></span></span><br /></span>
<span style="font-family: inherit;"><span style="font-family: "times new roman" , serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-size: 11pt;"></span></span></span></span>
<span style="font-family: "times new roman" , serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-size: 11pt;"></span></span></span></span></span>
<span style="font-family: "times new roman" , serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-size: 11pt;"></span></span></span></span></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<u style="line-height: 100%;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Conventions
of genre</span></b></u></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div style="margin-bottom: 0cm;">
<span style="line-height: 16px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Susan McClary and Robert Walser stated that one issue of analysing pop music, (and I'd argue this stems from the proliferation of electronic music and the integral part it now plays in modern pop), is the complexity of the music. There are many aspects of the music to take into account when forming an analysis, (tempo, rhythm, melody, acoustic space, timbre, harmony, arrangement, lyrics), and finding a way to relate all of these individual pillars of the music to one another can be an enormous job.</span></span><br />
<span style="line-height: 16px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">I'm suggesting that these issues are furthered by pop’s growing reliance on electronically-produced music, because producing music electronically allows for far greater customisation of the final result than standard recording, mixing, and mastering.</span></span><br />
<div style="line-height: 100%;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
<div style="margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 16px;">“Break Free” by Ariana Grande is a very interesting track to consider with this in mind. Up until the release of this song in 2014, Grande had practically only been performing within the genres of pop and R&B, whereas this track is classed as EDM, (as is the track we used, “Sun Goes Down” by David Guetta). “Break Free” exhibits the characteristics of what we call ‘pop’; the track is just over three minutes long, has a verse-chorus structure with repeated choruses, and also repeated melodies.</span></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Artist</b></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 100%;"><br /></span>
<span style="line-height: 100%;">Goodwin also stated that the music's genre is generally demonstrated by the music video itself, something that we kept in mind when constructing our music video. Although we followed the convention of the influence of festival culture evident within the music video, we didn't totally adhere to the artist's representation</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Representation</b></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_8jA_-UUCbszHlX1M94TxDe4fLU1TLwl1mZGh6cy0jFvlI-czauA4RTgJbDS-KX-KW9pjR6hs37sYQXW1hyphenhyphenRUBmKXSJV8DSqISXrI2ZvTs-xtoRp9RrG8h_5cXN_J_E5F8vII7512eBqT/s1600/calvinharris.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_8jA_-UUCbszHlX1M94TxDe4fLU1TLwl1mZGh6cy0jFvlI-czauA4RTgJbDS-KX-KW9pjR6hs37sYQXW1hyphenhyphenRUBmKXSJV8DSqISXrI2ZvTs-xtoRp9RrG8h_5cXN_J_E5F8vII7512eBqT/s200/calvinharris.jpg" width="133" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Calvin Harris' appearance</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">in the Armani brand makes</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">him synonymous with 'cool'.</span></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Whilst most EDM artists stick to having a very serious, 'cool' appearance, we tried to challenge this convention somewhat by making Orlando appear as a more fun and energetic singer. We did this by having him smiling and joining in with the dancers in most shots, however there were a couple where he kept a more serious expression.</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"><br /></span></span>
</span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyNri0_UgcFb6R1NHvpJgQlVNIKEMyNaIX7xWgCEuYEAGQiY7d-J7iab2Jj7BUBtBYObxxYN9k4sHSw0IHFT9tQuSCJvoBBIWK289ky5Y-LJI-MunqTXW7gQzj1GFVOavyII4ppA2jP1M-/s1600/portercoool.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="125" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyNri0_UgcFb6R1NHvpJgQlVNIKEMyNaIX7xWgCEuYEAGQiY7d-J7iab2Jj7BUBtBYObxxYN9k4sHSw0IHFT9tQuSCJvoBBIWK289ky5Y-LJI-MunqTXW7gQzj1GFVOavyII4ppA2jP1M-/s200/portercoool.jpg" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Porter Robinson's cool demeanour in</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">"Lionhearted"</span></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Themes</b></span></span></div>
<div class="western" style="margin-bottom: 0cm;">
<div style="line-height: 100%;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"></span></span><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"></span>
<span style="font-family: inherit;">The most common themes found in music videos for EDM and its sub-genres can include love, relationships, aspiration, freedom. The music video for Hardwell's "Follow Me" features many of these themes. It portrays freedom through the wide shots of desert landscape, alongside shots of the car driving away and Jason Derulo standing along in the empty landscape. Relationships are represented through the shots of Hardwell and his companion in the car together and also particularly the shot of them in a flirtatious stance.</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; line-height: 100%; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzuCnTeLZuLKpz0jeLgqd532T0Xb6uiBaNBFaGtcQ4nDZQRWIuSsOHoSt0tkJ2BGH7KpezYYOuN-MAQElHeYB4Pj36nIbItJevFDInYtWTbZSKzSODqWfhyS6JAEvWk-hZkuCRhshi0cHL/s1600/hardwell+flirty+flirt.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="98" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzuCnTeLZuLKpz0jeLgqd532T0Xb6uiBaNBFaGtcQ4nDZQRWIuSsOHoSt0tkJ2BGH7KpezYYOuN-MAQElHeYB4Pj36nIbItJevFDInYtWTbZSKzSODqWfhyS6JAEvWk-hZkuCRhshi0cHL/s200/hardwell+flirty+flirt.png" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Representation of relationships, many people</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">will also consider this aspirational.</span></td></tr>
</tbody></table>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; line-height: 100%; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTcwL64BPYSgVhe-mwAny-dO_E9No1B7NyVaMsIOg7y1dSwim9-Xkttos0aDLLpvUfThENgQ2FHJ_m3_PwmDy30PRSXydHux6BDsUedDF3MKBAxYV6zClkQy3zLLep0jUf7MURJvaTd6vk/s1600/poorjason.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTcwL64BPYSgVhe-mwAny-dO_E9No1B7NyVaMsIOg7y1dSwim9-Xkttos0aDLLpvUfThENgQ2FHJ_m3_PwmDy30PRSXydHux6BDsUedDF3MKBAxYV6zClkQy3zLLep0jUf7MURJvaTd6vk/s200/poorjason.gif" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Wide shots of Jason Derulo connote freedom.</span></td></tr>
</tbody></table>
<div style="line-height: 100%;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: inherit;"></span></span><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div style="line-height: 100%;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Many EDM songs, specifically those heard at festivals, seem to reflect their upbeat rhythms through use of warm colouring.</span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH8kQRwPzEHYmuz6udZhyxO34ePrCy11B1lsM_VMldCzIxF6GUhyl1uDzOc1oNomvNBmZ43u9W1yDRVdYyMM1fjOo264Xx15AfrUdiV_YfbK4mr6RIZrz9Oum4GekRoFu7CtYF-I7VfNCD/s1600/orange1.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH8kQRwPzEHYmuz6udZhyxO34ePrCy11B1lsM_VMldCzIxF6GUhyl1uDzOc1oNomvNBmZ43u9W1yDRVdYyMM1fjOo264Xx15AfrUdiV_YfbK4mr6RIZrz9Oum4GekRoFu7CtYF-I7VfNCD/s1600/orange1.gif" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Orange-ish filter in Hardwell's "Mad World"</span></td></tr>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRtLbzZt5W-5nv_qCc-7nsBg8oyxH9rhZGea23C08Yo82whiuwGELX-xIKk4PUQhT7kUFwvjTtzqEfewFYrTEB63CoB205t2H9qZ2c1J3Pyzrjv8ZgUubsqVwJSFsfMZXkazSRjRUO4d25/s1600/orange2.gif" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRtLbzZt5W-5nv_qCc-7nsBg8oyxH9rhZGea23C08Yo82whiuwGELX-xIKk4PUQhT7kUFwvjTtzqEfewFYrTEB63CoB205t2H9qZ2c1J3Pyzrjv8ZgUubsqVwJSFsfMZXkazSRjRUO4d25/s1600/orange2.gif" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Yellow-warmth in Tiesto's "Red Lights"</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><u><b>Album
cover</b></u></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "times new roman" , serif;"><u><b><br /></b></u></span>
We studied many different album covers before planning ours in order to ensure we were fully aware of the common forms and conventions.</span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEk8PZAACK1aE4Q3FN63q3-hXntnOitYjL-sQH99CenoCcDs1lbsob6m7rUw9g8oB8NzCuJh2vmXVt9Eb3ySc86E0NLrbe8YZqyWRvjYew8Tbj4APtfWFvJW0ebAi5qdjJ1xebjGMlvKiT/s1600/albumcover.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEk8PZAACK1aE4Q3FN63q3-hXntnOitYjL-sQH99CenoCcDs1lbsob6m7rUw9g8oB8NzCuJh2vmXVt9Eb3ySc86E0NLrbe8YZqyWRvjYew8Tbj4APtfWFvJW0ebAi5qdjJ1xebjGMlvKiT/s400/albumcover.png" width="400" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Comparison of our album cover and one of Calvin Harris'.</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Album covers usually include multiple images of the artist both inside and out in order to best make it obvious who the artist is. This is a convention of album covers as a whole as they are promotional materials for the artist.</span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyPpicjiQ6iIumLqO6ceeqOpTFTNbR0NKeq7zXqtIAKEByWSIjqBtfDsQCDhwa154M5SXG8K6CkuRqSAGYx_j3rLGVVSr-k_SBDN4vx-na-bJAF7TN1wa-FNjl5ifeE-bU9mK04V-_T_c/s1600/album+4+panels.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyPpicjiQ6iIumLqO6ceeqOpTFTNbR0NKeq7zXqtIAKEByWSIjqBtfDsQCDhwa154M5SXG8K6CkuRqSAGYx_j3rLGVVSr-k_SBDN4vx-na-bJAF7TN1wa-FNjl5ifeE-bU9mK04V-_T_c/s200/album+4+panels.JPG" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Orlando digipak/album cover design</span></td></tr>
</tbody></table>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI_lMKFWySq_JARlo51Pky_aFUKXnkihoHD4TB6qU7spvuP0C63C-0vCdR3aTcCaCcW1mZ6iy6UlLBn9CrH0AlWjNy0-dCuyz-KhyhM-HeFPRxa9iWOgVSGKi2ZJxlnEN6O6zoCb7z4b5g/s1600/elliegouldingalbum.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI_lMKFWySq_JARlo51Pky_aFUKXnkihoHD4TB6qU7spvuP0C63C-0vCdR3aTcCaCcW1mZ6iy6UlLBn9CrH0AlWjNy0-dCuyz-KhyhM-HeFPRxa9iWOgVSGKi2ZJxlnEN6O6zoCb7z4b5g/s200/elliegouldingalbum.jpg" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Ellie Goulding's "Delirium" purely has her</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">on the front cover.</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><u><b>Website</b></u></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Orlando's website is synergistic with both the album cover and the music video as it makes use of similar colour schemes and style, and has the same logo as the album cover.</span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1VGY9t1wcodkGmAxM0UgFrB00wZhZ46iuKxN43y1V-vanfz_fQlEfZiOHdJKmFwfcM8TYEDwFOhgkzZirDnpdOAQpSBkir239cNOh4-b6cnO1Rwyw2PS4xvuQj-Fq6h0X5UvK1nKKaqOB/s1600/Orlando+alternate+touched+up.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="64" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1VGY9t1wcodkGmAxM0UgFrB00wZhZ46iuKxN43y1V-vanfz_fQlEfZiOHdJKmFwfcM8TYEDwFOhgkzZirDnpdOAQpSBkir239cNOh4-b6cnO1Rwyw2PS4xvuQj-Fq6h0X5UvK1nKKaqOB/s320/Orlando+alternate+touched+up.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The final 'Orlando' logo, used across our marketing.</td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">
I have produced a Prezi presentation to discuss the forms and conventions we followed or challenged within the Orlando website.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><iframe allowfullscreen="" frameborder="0" height="400" id="iframe_container" mozallowfullscreen="" src="https://prezi.com/embed/xfckng9mfl3i/?bgcolor=ffffff&lock_to_path=0&autoplay=0&autohide_ctrls=0&landing_data=bHVZZmNaNDBIWnNjdEVENDRhZDFNZGNIUE43MHdLNWpsdFJLb2ZHanI0U2xWb2Ryc3E5UDFqNzhKRW01VUJrWHN3PT0&landing_sign=UbDtyMsa2CpcYRXT6yC_kzVVEgoYbIINEhapQFi1peE" webkitallowfullscreen="" width="550"></iframe>
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Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-32125071807941115132016-01-06T15:42:00.000-08:002016-02-03T02:28:41.945-08:00Evaluation Post 2: How effective is the combination of your main product and ancillary texts?To ensure success for the artist, Orlando needed strong branding and identity. I believe we reinforced this quite well through synergy between our media texts.<br />
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According to Goodwin, genre is often established through the album cover, and is very important in helping to create meaning, suggesting the 'correct' way to decode the media text.<br />
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<b><u>Example of an effective, synergistic marketing campaign: Porter Robinson</u></b><br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOT5mZrzOBENkYMtjnyuxCQAhP96pE8Be9D5oXNRKJ3UrHv4nmJ_OkJWTkBXMx8n3nDdiNs4TgP6zUO-ZcFBdO2ChUHO3q045NCN6ilV-s9IJz2zSKSctVY-yRP_ZqMYzteWJJAGknVDeb/s1600/porterCampaign.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOT5mZrzOBENkYMtjnyuxCQAhP96pE8Be9D5oXNRKJ3UrHv4nmJ_OkJWTkBXMx8n3nDdiNs4TgP6zUO-ZcFBdO2ChUHO3q045NCN6ilV-s9IJz2zSKSctVY-yRP_ZqMYzteWJJAGknVDeb/s400/porterCampaign.png" width="400" /></a></div>
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<u><b>Artist Identity</b></u></div>
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Orlando's identity is for the most part easily discernible from our media texts, and we followed Richard Dyer's star theory when creating his identity. We tried to make Orlando appeal to the audience in a fashion whereby he appeared as the sort of character they'd love to be friends with.</div>
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<iframe frameborder="0" height="480px" src="//padlet.com/embed/ubzezqq2kkbj" style="border: none; margin: 0; padding: 0;" width="100%"></iframe><br />
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<a href="http://padlet.com/" style="color: #41555f; text-decoration: none;">Created with Padlet<img src="http://padlet.com/favicon.ico" style="border: none; height: 16px; margin: 0 0 0 10px; padding: 0; width: 16px;" valign="middle" /></a></div>
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<b><u><span style="font-size: medium;">Album Digipak</span></u></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj4GMu4x3exPf3A0tevJ6fX___mN3d-i8jRCoA2wwqbgyR3W-54MNv-qoukSGMpxfIRJceSXnPGiFPSd9IbeW1Ig2Xe3Q2dLPzvgmdvORTaZtZF8-EPghiu5NAtbmaZdzeOggwfh8vs1De/s1600/albumAnalysis.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj4GMu4x3exPf3A0tevJ6fX___mN3d-i8jRCoA2wwqbgyR3W-54MNv-qoukSGMpxfIRJceSXnPGiFPSd9IbeW1Ig2Xe3Q2dLPzvgmdvORTaZtZF8-EPghiu5NAtbmaZdzeOggwfh8vs1De/s400/albumAnalysis.png" width="350" /></a></div>
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<b><u>Synergy in the marketing campaign</u></b><br />
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<u><b>Logo</b></u></div>
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We made a very striking logo in Photoshop that we could use across the website, album and products. Keeping the font the same at all times and including the vinyl record helped to reinforce the synergy across our ancillary texts. Furthermore we made sure to keep the blue and black colour scheme flowing through these texts. Our music video however did not stick to the colour scheme, as its colours varied to connect with the 'sun goes down' theme.<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2JTxI5jl2NVok37T9r0mr3Xw6R3s8zKbVoPW2cceYM-iO3CZQvrV-UnhnHtLT88GERaVJMcuv7h53g9U7nEaFy7utmmfJA1kz2jiRvY0e4RvYPPOrCFp7DSU0E3tiIb5-WTW7wdDLAhf9/s1600/store.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="189" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2JTxI5jl2NVok37T9r0mr3Xw6R3s8zKbVoPW2cceYM-iO3CZQvrV-UnhnHtLT88GERaVJMcuv7h53g9U7nEaFy7utmmfJA1kz2jiRvY0e4RvYPPOrCFp7DSU0E3tiIb5-WTW7wdDLAhf9/s200/store.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The merchandise on our store all had the same Orlando logo.</td></tr>
</tbody></table>
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For the graphical representations of the store items, I suggested we utilised the website 'redbubble', as it allows you to upload a design and have it applied to many product mock-ups. We screenshot the pictures the website produced then uploaded them to our store page.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzWRhyoVD3G8KMrUOSh2cJVu9lCq_22myNrHmFHEE8uJwocq49IIi5qQ7cURIazSjll2PgNF_23r8n8_4Lyw6BhBqo-Cbe21UwiQx6Gm0cgffv-D_GCtVgWnqumCwlkEx4SgQ9lM6zjv6T/s1600/sideview.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzWRhyoVD3G8KMrUOSh2cJVu9lCq_22myNrHmFHEE8uJwocq49IIi5qQ7cURIazSjll2PgNF_23r8n8_4Lyw6BhBqo-Cbe21UwiQx6Gm0cgffv-D_GCtVgWnqumCwlkEx4SgQ9lM6zjv6T/s200/sideview.jpg" width="133" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Just one of the many images<br />of Orlando wearing the Ray-Bans.</td></tr>
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<u><b>Iconography</b></u><br />
The Ray-Ban sunglasses were a key icon throughout our texts, appearing across the music video, album cover, and website. This key item not only reinforces the 'cool' aspect of Orlando, but also acts as an anchor to his style and the audience being able to recognise him.<br />
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Being able to purchase the sunglasses on the website also adds to this, and allows the audience to feel more like the successful character if they so wish.<br />
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<b><u><span style="font-size: medium;">Website</span></u></b><br />
The website acted as a central anchor to bring all the aspects of Orlando's marketing campaign together. Audiences are encouraged to visit the site as it provides further information and insight into Orlando's life, kept up-to-date. Once on the site, engagement is encouraged, for example they can make purchases from the shop, or join in competitions.<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiw9-TRV_pRJxxC4ISZEuOFmCQ4_JHYs4_SwWZLprWpiejkoxrt6fuekaKDxfHxCzOPLBRyHErJSr6p1hUm5_NtafY5xLQAa6xbqms9yi6Nu-9LLptPIj_0-ouNUHSpzZb3QMpDX0ciFlR/s1600/orlandoshots.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiw9-TRV_pRJxxC4ISZEuOFmCQ4_JHYs4_SwWZLprWpiejkoxrt6fuekaKDxfHxCzOPLBRyHErJSr6p1hUm5_NtafY5xLQAa6xbqms9yi6Nu-9LLptPIj_0-ouNUHSpzZb3QMpDX0ciFlR/s200/orlandoshots.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Audiences can also browse through Orlando's gallery,<br />
view videos, and check tour dates and other events.</td></tr>
</tbody></table>
<br /></div>
<div class="western" style="margin-bottom: 0cm;">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUTuVJXMUcNoc0XFNycZx1gU0OusF_DYbZleWqvPyBfUE80WNfQCAJCe42ytLAxl5vHeIPGwCRGfTtfZQw9gOcYzd4Nkb4K4EUtIeXkh8z4gQLoG86IDtpYIZtG24ZlGBKSV5YpQBMAxm_/s1600/orlandocomp.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="117" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUTuVJXMUcNoc0XFNycZx1gU0OusF_DYbZleWqvPyBfUE80WNfQCAJCe42ytLAxl5vHeIPGwCRGfTtfZQw9gOcYzd4Nkb4K4EUtIeXkh8z4gQLoG86IDtpYIZtG24ZlGBKSV5YpQBMAxm_/s200/orlandocomp.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Orlando competition to engage audiences.</td></tr>
</tbody></table>
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<div class="western" style="margin-bottom: 0cm;">
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<u><b>Social media</b></u></div>
<div class="western" style="margin-bottom: 0cm;">
We included social media links on the website so that users could follow the artist and potentially interact with them. In hindsight, we should have shown social media links for Orlando on the album cover and at the end of the music video in order to make it even easier for potential fans to follow the artist.</div>
Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-52966084507658203022016-01-05T15:41:00.000-08:002016-05-15T13:35:25.372-07:00Evaluation Post 3: What have you learned from your audience feedback?In the early stages of the project we did a lot of research into our target audience in order to ascertain what they find appealing.<br />
<br />
We were constantly bouncing ideas off other people at the beginning of the project, this helped us to get to understand what people within our target audience would find appealing or not.<br />
<br />
We often brought people to the editing suite in order to show them the music video whilst we were still working on it in order to get feedback for aspects such as logical progression of shots and whether certain sections were snappy enough or not.<br />
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After completing the music video, I showed it to a number of people within our target audience and asked them questions about it in order to gauge how successful it was. Although the people I interviewed were fans of the EDM genre, they weren't die-hard fans, and they also were fans of an eclectic mixture of other genres.<br />
<br />
I videoed these responses and they can be viewed below:<br />
<br />
<video controls="" height="340" width="480">
<source src="http://edgame.design/mediaA2/mediaresponsevid.mp4" type="video/mp4"></source>
Your browser does not support the video tag.
</video>
<br />
<br />
I also created a survey on SurveyMonkey.com in order to further branch out the reach of my video, and this allowed me to get responses from more diverse audiences.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZFrmLRKaQMuYFRv6QHkD_MY4v8cwkOW0NiUMiqrxVGOVgt05i0HjnibGtYThX77OJAF89jFDzrnDAveOqjj7BooEfgNIq9OMB4ad58qXTewaiXq5XFHp7RUlkUTHlTKQWty80nY2MB0WW/s1600/SurveyQ6fix.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZFrmLRKaQMuYFRv6QHkD_MY4v8cwkOW0NiUMiqrxVGOVgt05i0HjnibGtYThX77OJAF89jFDzrnDAveOqjj7BooEfgNIq9OMB4ad58qXTewaiXq5XFHp7RUlkUTHlTKQWty80nY2MB0WW/s320/SurveyQ6fix.jpg" width="320" /></a></div>
On the left are a few responses I received when inquiring as to what story the audience felt was being told. A few of the responses came very close to the original meaning we had in mind, and the top one in the picture I feel is pretty much spot on.<br />
It seems the majority of the people who watched understand the general idea, and for this reason I feel that the audience feedback has shown that our music video performed quite well.<br />
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Throughout the course of the project, we kept into account what our target audience would like and audience theory such as uses and gratifications. We did this in order to produce the most successful final products as possible.<br />
<br />
We also made sure to get target audience feedback regularly over the course of the project. This would allow us to make the music video appeal as well as possible to our target audience.<br />
<br />
We mainly took into account Blumler and Katz' 'Uses and Gratifications' Theory, which involved diversion, surveillance, and personal identity.<br />
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<b>Diversion</b><br />
A commonplace use of media, music in particular, is to escape from everyday life and enter a world which can capture the audience's imagination.<br />
We created this world most strongly through the music video, especially the cartoon imagery that we utilised throughout, allowing the audience to become immersed in the world of Orlando. The 'worlds' which the main character discovers offer a great escape from reality for the audience. Furthermore her reactions to what she sees, mainly awe and curiosity, work to captivate the audience into feeling similar emotions.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEGmRizODvM8t1cVqZuO2rhIh1oLcZGP5ZTxRTd4lBKZK-mUKDVwrV-xdbUkIuSMU8HE85qRS34Y99S_bu-TWHw1BVJmAYjqoclVkuLuQ_ho-eKvSD-33ApILceWRMlakp7tm6KcVnzlyi/s1600/serious.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEGmRizODvM8t1cVqZuO2rhIh1oLcZGP5ZTxRTd4lBKZK-mUKDVwrV-xdbUkIuSMU8HE85qRS34Y99S_bu-TWHw1BVJmAYjqoclVkuLuQ_ho-eKvSD-33ApILceWRMlakp7tm6KcVnzlyi/s200/serious.gif" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">One of the more serious shots.</td></tr>
</tbody></table>
<b>Personal Relationships</b><br />
The emotional interactions one can have with media texts was tapped into with our music video. Orlando is made through his plain yet stylish clothing and friendly, fun actions to appear as the sort of person the audience would want to be friends with. There are shots within the music video which highlight his playful side, and others showing his more serious side.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVRdTIH9_v7iRqnqNB6QZ2tP1JROX7HNIIWdVjmJjvmq30_EdMtGUqJSBq4mjqi3AcR1dvub0zvDKh1oc4uLWXkrOY2EA6J7MYNrInG04GMQaGvMjBCLWEyzOBfR_MCf4KpXgdZusVA0fa/s1600/insta+feed.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVRdTIH9_v7iRqnqNB6QZ2tP1JROX7HNIIWdVjmJjvmq30_EdMtGUqJSBq4mjqi3AcR1dvub0zvDKh1oc4uLWXkrOY2EA6J7MYNrInG04GMQaGvMjBCLWEyzOBfR_MCf4KpXgdZusVA0fa/s1600/insta+feed.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The Instagram widget we embedded<br />
on our website.</td></tr>
</tbody></table>
<b><br /></b>
<b><br /></b>
<b>Personal Identity</b><br />
The general public often look to media outlets in order to help validate themselves and build up their personalities and how they are. The ability to share links to social media such as Facebook, Twitter, and Instagram allow the audience to see what kind of all-round person Orlando is, and possibly build on their own personality from that. Furthermore it can give them further aspirations, seeing the lifestyle the artist lives.<br />
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The Instagram widget also acted as a surveillance gratification as the audience can find out more about Orlando's life.<br />
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<br />
<br />
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<b>Surveillance</b><br />
Public curiosity and thirst for knowledge is pandered to by our project, in particular the website. Orlando's website has a lot of information describing his activities, what he's doing, and where he is. This is especially well represented by the Instagram widget in the gallery section. The proliferation of technology and software, particularly web 2.0, has made this possible. Furthermore, the ability to view his tour dates and buy tickets allows the audience to get further involved in this way.<br />
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<b>The Website</b><br />
Feedback for the website was generally very positive.<br />
I messaged some friends who were fans of the genre and asked their opinions of our website. Most stated that they liked it, and there were a lot of positive comments on the colour scheme of the site.<br />
However, people did respond that the News section was a bit bare, so we decided to add more to that page. This included adding the signing event and update video, as mentioned in Construction Post: 6.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVFBm0Pbr7QJGVnVoIzEI8sxMsKC0kaHtDMKpz3fn1fAVfp-uWl0VZZxQV9XQiAkChkJGJA70LRd-pEk4c-SG8hFsnzdf357j7uX4AwW6SmD0HglF-ovSoyYfiAFkbUtRGXz2Op-xu3ZKY/s1600/evidence.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVFBm0Pbr7QJGVnVoIzEI8sxMsKC0kaHtDMKpz3fn1fAVfp-uWl0VZZxQV9XQiAkChkJGJA70LRd-pEk4c-SG8hFsnzdf357j7uX4AwW6SmD0HglF-ovSoyYfiAFkbUtRGXz2Op-xu3ZKY/s320/evidence.jpeg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I messaged some friends asking their opinions of our artist's<br />
website.</td></tr>
</tbody></table>
I also created an online survey asking fans of EDM about their thoughts on the website. 19 people responded to the question 'What would you rate the website on a scale of 1 to 5, 5 being brilliant and 1 being terrible?' I then made a pie chart from this information.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8GuY9gvYfapzvV_hBZg5_PGGwYvC2nrxK_CBAn5aTMTI62xLWfralg5IbaWCkkGPskXiwpiDKgE203DbwMup1T3Y7ZjP4fArRRvv0evnWn0MomxibGC6RlFO3w_x6cjeeCqRhy0oRbwIO/s1600/pie2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="235" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8GuY9gvYfapzvV_hBZg5_PGGwYvC2nrxK_CBAn5aTMTI62xLWfralg5IbaWCkkGPskXiwpiDKgE203DbwMup1T3Y7ZjP4fArRRvv0evnWn0MomxibGC6RlFO3w_x6cjeeCqRhy0oRbwIO/s320/pie2.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The pie chart acted as a much more visual way of representing<br />people's responses to our website.</td></tr>
</tbody></table>
The feedback I received on the website overall was very positive, with the majority of respondents rating the website 5 out of 5, and the next largest majority rated it 4 out of 5.<br />
<b><br />Album Cover</b><br />
<div>
I decided to create another online survey targeting our target audience in order to find out what people felt about the final album cover design.</div>
<div>
I then collated these results into pie charts in order to give a more visual reference of how well people thought our album cover performed.</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhda6C2IYFcMQEMYFxHmZpUiq_uX-AKH-7NmBUoCb2TOxjZcl1AjFX3fpP1Al2stPYL4HkL5wbv7RtGmDuEYhoM5UCyl94Vu2w4HuPI1wijCXQGFe0_nGrdmVfqzTNWw1JUYHbWN5QLkD8n/s1600/pies.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhda6C2IYFcMQEMYFxHmZpUiq_uX-AKH-7NmBUoCb2TOxjZcl1AjFX3fpP1Al2stPYL4HkL5wbv7RtGmDuEYhoM5UCyl94Vu2w4HuPI1wijCXQGFe0_nGrdmVfqzTNWw1JUYHbWN5QLkD8n/s320/pies.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A pie chart showing what 13 participants rated our<br />
album cover on a scale of 1 to 5.</td></tr>
</tbody></table>
<div>
Results suggested that our album cover was generally well received. In hindsight this information then could have been improved if I had asked what the participants felt critically about in the album cover.<br />
I then created a survey asking people whether they felt the album cover was typical of the genre and reflected it well.<br />
<br />
Out of 16 respondents:<br />
<ul>
<li>13 stated that it was <b>very reflective</b> of the EDM genre.</li>
<li>2 stated it <b>somewhat reflected</b> the genre.</li>
<li>1 stated it <b>did not reflect</b> the genre.</li>
</ul>
Although this feedback shows that our album cover was probably very reflective of the genre, the feedback does not take into account the 'quality' of the album cover. I believe it would be quite hard for respondents to judge the album cover without judging how professional it looked. Nevertheless if I were to create this survey again, I would probably have stated not to take into account.<br />
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<b>In conclusion</b><br />
<ul>
<li>I think that we got a lot of good feedback on all of the media texts we created.</li>
<li>We could have gotten more feedback from secondary and tertiary audiences to increase a wider level of appeal.</li>
<li>We could have also got more feedback earlier on in the project on the website and album digipak, as initially we did not get so much feedback in the early stages.</li>
<li>The focus groups of our target audience brought up the greatest range of ideas and suggestions.</li>
<li>However one-on-one interviews I felt gave the greatest impression of how the media texts actually performed.</li>
<li>Therefore I think we could have held more one-on-one interviews with target audience members about our ancillary texts.</li>
</ul>
</div>
Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-6025279354755314142016-01-04T15:41:00.000-08:002016-02-02T05:15:42.560-08:00Evaluation Post 4: How did you use new media technologies in the construction and research, planning and evaluation stages?We found new media technologies central to our project, new software and hardware allowed us to create the best possible project. These technologies gave us opportunities for better communication between the group, more in-depth research, and higher quality finished products that would have been achievable without.<br />
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<u>Research & Planning</u><br />
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Social media was a hugely useful platform for us to use, not just within the research and planning stages, but throughout the whole project, especially for keeping in touch with one another.<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_bQcYYXcVB5gbEHkRYEU6YjS0TxDeI4uLQ2BRN1aYnO7htRzJxc4SqS74n9D9JmRAIOhiYSK5p_LqZTHvxj3RMIZKnhw7l0ER9HBtmj-N3XGOTLu7Z0V0KY_lIvoLym4W8UmUlidNYnO3/s1600/mediawats.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_bQcYYXcVB5gbEHkRYEU6YjS0TxDeI4uLQ2BRN1aYnO7htRzJxc4SqS74n9D9JmRAIOhiYSK5p_LqZTHvxj3RMIZKnhw7l0ER9HBtmj-N3XGOTLu7Z0V0KY_lIvoLym4W8UmUlidNYnO3/s200/mediawats.png" width="139" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Our Whatsapp group</td></tr>
</tbody></table>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_ENz-EZpEY3F833tpPJyYoVE_beNJ62u_SKiT-QdsSqzO8YAoUlLbU-eJG5Oy9qBCUFsrvMVshKPUlaHn5-eqabFM4jHRXjIWmHHLHMSJoDQsY-Q1GqPYosNUvNPmQbqCJ2gggoftW2iI/s1600/fb+group.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="121" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_ENz-EZpEY3F833tpPJyYoVE_beNJ62u_SKiT-QdsSqzO8YAoUlLbU-eJG5Oy9qBCUFsrvMVshKPUlaHn5-eqabFM4jHRXjIWmHHLHMSJoDQsY-Q1GqPYosNUvNPmQbqCJ2gggoftW2iI/s200/fb+group.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Our Facebook Group</td></tr>
</tbody></table>
We made a Facebook page which allowed us to post ideas or reminders to one another at any time.<br />
Our mobile phones also contributed hugely to our project as they allowed us to not only check the Facebook page at any time, but also keep in instant communication via a Whatsapp group chat we made.<br />
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<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgExHSGATdsY3DcdVgjenuo3uuKFhC7VGSdPLFLqoaefgcZPs4gMQejGV3voRy6OvguN1UHm7Wv5WgVG9lE4nzV00US53dqRzmavy0ZZo_xDFusEYS1pcs5u-99SqtiwpPgHNn-3LbIQjz8/s1600/youtubelogo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="124" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgExHSGATdsY3DcdVgjenuo3uuKFhC7VGSdPLFLqoaefgcZPs4gMQejGV3voRy6OvguN1UHm7Wv5WgVG9lE4nzV00US53dqRzmavy0ZZo_xDFusEYS1pcs5u-99SqtiwpPgHNn-3LbIQjz8/s200/youtubelogo.png" width="200" /></a>YouTube was probably the most useful platform in my opinion during the research and planning stage as we were able to spend a long time watching and analysing existing music videos found on this website. It was very useful for getting inspiration, and if one of us found a video we liked in our free time we would be able to share the link with the other members of our group in order for them to see it as well.<br />
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<u>Construction</u><br />
<br />
During the construction process, our school's studio served as a massive help as it was already kitted-out with both a white and a green cyclorama, alongside lights with different colour settings, and blackout blinds on the windows. We also made great use of the Arri floor lights, which we mainly used for helping light up the background equal amounts, so that it would look good when chroma-keyed.<br />
<br />
The Leapfrog lighting desk was also a huge help to our project, as it allowed easy remote usage of the Arria 1000k lights mounted in the studio. Instead of manually having to scroll through each colour filter on every single light, the Leapfrog desk allowed it to be done automatically just by keying in a number. Furthermore it was able to 'save' lighting set-ups, meaning we could finish shooting one day, come back the next and load up the exact same set-up in an instant.<br />
<br />
I also think that the cameras we used were of a huge use in our project. We mainly shot on the Canon 5D Mark II, and although I found it had a few problems with rolling shutter, it nonetheless produced great quality final images. The school's 550D and my 600D were also a great use as they allowed us to shoot in 60fps, which was required for the slow-motion shots we did. Furthermore, the ability to swap the lenses around on all these cameras meant a very fluid shooting experience.<br />
<br />
<u>Construction: Post</u><br />
<br />
During post-production, new media technologies also came to play a huge part. We used Adobe Premiere Pro for general composition and some basic video effects, and Adobe After Effects for the more complicated video nuances. One of the basic effects achieved using this software was an audio effect I added at the beginning, where the music starts off sounding 'tinny', (like it's just coming from the protagonist's headphones), then the bass filters back in as she puts the headphones on. I achieved this by using a high-pass filter audio effect, and key framing it to that moment in the timeline.<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIRsoQoYYgMTeHffv3V4D3pTi2tPenL-MJzkd47B4WIbmlOXT6uaN5gkfJgqhyBneINAeMxu56-gE7t7kii7CZLnnDwQkE6RE6lr-ijGWEl_AiV4NJAA4Yijz1U6i4UhmXoIKAQHiGVWEO/s1600/timeline.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="137" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIRsoQoYYgMTeHffv3V4D3pTi2tPenL-MJzkd47B4WIbmlOXT6uaN5gkfJgqhyBneINAeMxu56-gE7t7kii7CZLnnDwQkE6RE6lr-ijGWEl_AiV4NJAA4Yijz1U6i4UhmXoIKAQHiGVWEO/s320/timeline.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The timeline in Premiere Pro made cutting shots easy.</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKcOqmQXnKVVQTl4RG4XUr9bkn_LuQjmk35askEQ_LOcqrU9jODpRSArqX-gZqeQUmjzLX-9arbZyCnIDgczVhj8FXlTPS49au_ZZsvycOYbc2clstx4_NcPm8KN987kOLxPzK_xOIOmeK/s1600/audiocutoff.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="66" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKcOqmQXnKVVQTl4RG4XUr9bkn_LuQjmk35askEQ_LOcqrU9jODpRSArqX-gZqeQUmjzLX-9arbZyCnIDgczVhj8FXlTPS49au_ZZsvycOYbc2clstx4_NcPm8KN987kOLxPzK_xOIOmeK/s200/audiocutoff.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Highpass cutoff for 'tinny' sound</td></tr>
</tbody></table>
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I would argue that Adobe After Effects, (AE), was the most integral new media technology for our project. Without it many of the effects found in the final video would not have been possible. I was the only one in the group who had much prior experience using this software so initially I had to explain a lot of what I was doing to the group so that they could contribute, for example explaining Iggy how to do frame-by-frame masking, one use of this was the close-up shot of the champagne glass. Unfortunately however, the software often took ridiculously long times to open saved files.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLPjH85tn7clgBZWe3eusVrsidm9Q4VvXFQD626l7obYBJuDDhYnp94nzdIXnUcXqh-zhcYkrxvJLnlzB3bSIDWQeC96nBfhZwHEZ63qiIMRBNuT0KYDetamQgNvQAf9ShkKdiA7NQfcTb/s1600/aeOpen.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="89" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLPjH85tn7clgBZWe3eusVrsidm9Q4VvXFQD626l7obYBJuDDhYnp94nzdIXnUcXqh-zhcYkrxvJLnlzB3bSIDWQeC96nBfhZwHEZ63qiIMRBNuT0KYDetamQgNvQAf9ShkKdiA7NQfcTb/s200/aeOpen.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Long opening times were a pain.</td></tr>
</tbody></table>
The main use I made of AE was for chroma keying the shots of actors that were in front of the green-screen. The reason I used AE for this was due to the fact it allowed far more customisation in the process, for example allowing me to colour-correct just the edges of people in order to blend them better with the scene.<br />
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Another great use of AE was the other visual effects, including creating the backgrounds such as that seen in the 'Mars' scene and the 'New Year's' scene. These backgrounds I created by utilising AE's mask tools, alongside layering. Further effects I did that wouldn't have been possible without the software include making the glow sticks in the last scene change colour, and other light effects.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjezgINvjtQr3TLwnt06RsiuHNCV04Bqa6362FWZhHJx-lvMteBnpoRPrboIZ9IBldBq4JtmLLDvfMGK7ZSmxnp08H690Ec1WEQKKTe1aXUjoljw3fSMm7XyW9HKEJHypSVWZzgvd4GymXe/s1600/layers.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjezgINvjtQr3TLwnt06RsiuHNCV04Bqa6362FWZhHJx-lvMteBnpoRPrboIZ9IBldBq4JtmLLDvfMGK7ZSmxnp08H690Ec1WEQKKTe1aXUjoljw3fSMm7XyW9HKEJHypSVWZzgvd4GymXe/s200/layers.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Layers in AE</td></tr>
</tbody></table>
<u>Evaluation</u><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpsDUryxG4WBjBvQo86h2FbaDAmBEOCjyoNnpyWh6hHyItTmxIkGFUBqTDJpNbekxPtvOrZL11xS6r8NytuiT2c22UdJi7SLBAQXnvEchFCW4OLFrEmUC9GKP5wwo8eM-4QxShAGWUfENe/s1600/blogger.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="60" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpsDUryxG4WBjBvQo86h2FbaDAmBEOCjyoNnpyWh6hHyItTmxIkGFUBqTDJpNbekxPtvOrZL11xS6r8NytuiT2c22UdJi7SLBAQXnvEchFCW4OLFrEmUC9GKP5wwo8eM-4QxShAGWUfENe/s200/blogger.png" width="200" /></a>Blogger has been the most important media technology I have utilised in this project, as it has allowed me to show ideas I had and decisions I made throughout the course of the project. Furthermore it has allowed me to respond to the evaluation questions in a more visual way by embedding other web tools and images. Although the most integral piece of software in my project, I do have some qualms with Blogger as it is a nightmare trying to format posts with, and often seems to randomly make pictures break text in the wrong places.<br />
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HTML5 was very useful when I made a video speaking about stereo imaging, as it allowed me to present the video in a slightly different style to a YouTube video.<br />
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The graphics interchange, (gif), format has been very effective when trying to present and explain my ideas. This has been especially notable when using short clips from existing music videos, as it allowed me to show only the relevant section without expecting anyone to go through every single video referenced in full. The ImgFlip website was great for converting sections of YouTube videos into .gif images.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBgEmDc1xi_7PTzFuEPmi_iXJ5oz4m4gcEFeiA-Gc_TA9Tw8rbjtibR2P2uCqgKBw9GfaxHcZMlb9kgbKBD7wDRtMZeUf-482tE0IPcBShHDEqJEnR4c7PoUG86qkWptPdVg4eo4p-S0fr/s1600/prezi.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBgEmDc1xi_7PTzFuEPmi_iXJ5oz4m4gcEFeiA-Gc_TA9Tw8rbjtibR2P2uCqgKBw9GfaxHcZMlb9kgbKBD7wDRtMZeUf-482tE0IPcBShHDEqJEnR4c7PoUG86qkWptPdVg4eo4p-S0fr/s200/prezi.png" width="200" /></a>Prezi has also been a very useful technology in the process of reflecting upon and showcasing my ideas and thought processes. I found it good in this sense as it can not only display text, but also images and video. This is a great web tool to present information in a more visual format, as opposed to purely blocks of text.Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-59247934820509730622015-12-21T03:48:00.005-08:002016-05-14T12:27:20.470-07:00Construction Post 6: Website Post-ProductionHaving completed our music video, we next concentrated on our album cover and website. To create the Orlando website, we used Wix.com's html5 website editor for cloud-based websites. It was very easy to pick up and use due to its very 'drag-and-drop' style.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhxs0FmUlqL1d56jfovg5q9lpscKFyUc3GwfARxHWiqydWj41GCZokkb8gMAzOadXgrN25l7Ty2nxYKtV4XLIbzSWz_qN2Wwpne70pQYr6yUDJrZyqEYzIq6aV5ElA_vUtsJT2VaUekPCD/s1600/wix.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="85" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhxs0FmUlqL1d56jfovg5q9lpscKFyUc3GwfARxHWiqydWj41GCZokkb8gMAzOadXgrN25l7Ty2nxYKtV4XLIbzSWz_qN2Wwpne70pQYr6yUDJrZyqEYzIq6aV5ElA_vUtsJT2VaUekPCD/s320/wix.png" width="320" /></a></div>
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The first thing we took into consideration when we began constructing the site was what the colour scheme should be, and how it will reflect our artist Orlando.<br />
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We chose a scheme based around the colour blue, and next planned out our pages and how we desired them to look. We also used the website mock-up we had made on PowerPoint as a reference when making the site (as shown in Research & Planning Post 23).<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjucto7uH_j256oLn9_C_q3hpPDJMeF78kn23QqOT_h6L_yhoZPxENfBDzPbOQk0wgWv0yq0osaC7UFgIpTj-jrkq_tpsAhIVB2SvZm1luQQ-uIGlSHqjGi2Mwz5e-37ECYoySm5aL-HdLm/s1600/website-plan-1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjucto7uH_j256oLn9_C_q3hpPDJMeF78kn23QqOT_h6L_yhoZPxENfBDzPbOQk0wgWv0yq0osaC7UFgIpTj-jrkq_tpsAhIVB2SvZm1luQQ-uIGlSHqjGi2Mwz5e-37ECYoySm5aL-HdLm/s320/website-plan-1.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The original planned homepage design.</td></tr>
</tbody></table>
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The first base pages we decided to make were as follows:<br />
<ul>
<li>Home</li>
<li>News</li>
<li>Media -> Video</li>
<li>Store</li>
<li>Live</li>
<li>Bio</li>
<li>Contact</li>
</ul>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhBDBt0WuiIicKW1pzHfnH6MDM8oDh2UcICnMuK5yrW2mqr6qavcrsqzTexE4DG0SOqlcDS_FWjLlf7m8Ha5zWW-PG-AzJBWot9xaKFiN9ScbsRj2B6uH9iXc-VBSdnx80pUr1R6X923HZ/s1600/signing.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhBDBt0WuiIicKW1pzHfnH6MDM8oDh2UcICnMuK5yrW2mqr6qavcrsqzTexE4DG0SOqlcDS_FWjLlf7m8Ha5zWW-PG-AzJBWot9xaKFiN9ScbsRj2B6uH9iXc-VBSdnx80pUr1R6X923HZ/s320/signing.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">We received a lot of positive feedback about the signing event<br />
and the winter competition.</td></tr>
</tbody></table>
We then organised a small meeting with a focus group made up of members of our target audience, in order to get feedback on the website. Most of the group agreed that what we had created so far followed the conventions of real EDM artist websites very well. Several stated that they particularly liked the idea of having the competition and signing event. It was also noted that having the links to other social media and Instagram feed was good as they felt that being able to feel able to interact with the artist was attractive.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVImbJlMrdzvLC79JgqmsGKHr3LfappQsbXXWsOi3B2CAdx5WT8-hGka62pgDi98EjEXC-MAwGvA0Y3EISJRSSdqNs8sNDX5gATXryEO8EQJ7iOQteVhdr-Ygev63_imq4ltontgurxSuf/s1600/footer.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="29" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVImbJlMrdzvLC79JgqmsGKHr3LfappQsbXXWsOi3B2CAdx5WT8-hGka62pgDi98EjEXC-MAwGvA0Y3EISJRSSdqNs8sNDX5gATXryEO8EQJ7iOQteVhdr-Ygev63_imq4ltontgurxSuf/s320/footer.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">We included social media links in the footer section, alongside<br />a link to our record label, and the relative logos.</td></tr>
</tbody></table>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd9sZad3oWSsNET7QwUuHIPBPNICtH8SBUpAXhoDSGEimOqwe_2wq0ceXcg2GBZsTSfrSXwoU44W6TOYKjXuxDQUjWCbjvTi_adyuklvq91OS7GHJfL5T0Lp24UzbRNrJWPrPu10dGpjv8/s1600/insta.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd9sZad3oWSsNET7QwUuHIPBPNICtH8SBUpAXhoDSGEimOqwe_2wq0ceXcg2GBZsTSfrSXwoU44W6TOYKjXuxDQUjWCbjvTi_adyuklvq91OS7GHJfL5T0Lp24UzbRNrJWPrPu10dGpjv8/s200/insta.png" width="143" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The target audience focus<br />group stated that they<br />thought the instagram<br />feed was a great idea.</td></tr>
</tbody></table>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8Vk1m4yJalFzjCIhlBGzCquIjv5RPU0rycJwKf3yxhhCvpy_Jq0N_VpzvGtMTiU_rvJ4l6VXL4UK_Sx6UMgXBsg2qGsuuQa037ev6g73SHj6wGHv7TkWD1GQRxZiLzOwe8DsEupkgZy5q/s1600/landing.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="126" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8Vk1m4yJalFzjCIhlBGzCquIjv5RPU0rycJwKf3yxhhCvpy_Jq0N_VpzvGtMTiU_rvJ4l6VXL4UK_Sx6UMgXBsg2qGsuuQa037ev6g73SHj6wGHv7TkWD1GQRxZiLzOwe8DsEupkgZy5q/s200/landing.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The landing page we added due to<br />
focus group feedback.</td></tr>
</tbody></table>
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They did state however that we should add a landing page, as this was something they felt most other websites had, and would make the website look more polished and professional. We decided to add this suggestion; we added an 'ENTER' button that linked to the homepage.<br />
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In order to make the site more interactive and keep the audience feeling hooked, we created an 'update video' detailing tour dates and mentioning the new music video. This will also work to create hype for the Sun Goes Down music video.<br />
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<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/lFaSLIz5PGc" width="560"></iframe>
</div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: left; float: right; margin-bottom: 1em; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXdDc-MxfrtPc0aFDrIzWCBL9wrRgwjeZsFKFKxlzqGz27wS7e-2q6hetUnGBA35vYZX954TbuJ04M0KjNKWH7gK9qkDNwDGheXlZC44adY-K1B1R_lNe-Iy2eI0vboKTDXOlRvHhPF2TW/s1600/shopo.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXdDc-MxfrtPc0aFDrIzWCBL9wrRgwjeZsFKFKxlzqGz27wS7e-2q6hetUnGBA35vYZX954TbuJ04M0KjNKWH7gK9qkDNwDGheXlZC44adY-K1B1R_lNe-Iy2eI0vboKTDXOlRvHhPF2TW/s200/shopo.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">We used the mock-ups I got from<br />
redbubble as images in our store.</td></tr>
</tbody></table>
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For the store page, we had already decided we wanted many different items of Orlando branded merchandise. I used the website redbubble.com in order to get pictures of items with the Orlando logo on them, as displaying these kinds of images on the store page is a convention of most artist websites. This is a simple technique done so that the customer knows what they are buying, and it can also attract their attention. I then downloaded these images and they are what we used in our store page.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjfiKXG6UiGS0z_zEpu3k_AiyQjoEQyTgcB14SyEbIxZS0aGTBQ4kxXGsx6DxofemQwkuKpqJ1l16cUGp4vg-a5enyvGxrMboF9kfH-k300L2i7GNRc5xTQJLJymfe0vzVvWV42OVr31Ew/s1600/orlandomerch.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjfiKXG6UiGS0z_zEpu3k_AiyQjoEQyTgcB14SyEbIxZS0aGTBQ4kxXGsx6DxofemQwkuKpqJ1l16cUGp4vg-a5enyvGxrMboF9kfH-k300L2i7GNRc5xTQJLJymfe0vzVvWV42OVr31Ew/s320/orlandomerch.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Some of the store items.</td></tr>
</tbody></table>
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We then decided pricing by looking at the prices of the same or similar types of items available on other EDM artist's stores. We also decided to mark some merchandise as "on sale" or "new" in order to make the items more appealing for the audience to buy.<br />
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Above the navigation bar we had the Orlando logo. We also added a banner "PRE ORDER THE NEW ALBUM NOW" in order to inform the audience not only the fact that they can purchase the album, but the fact they can get it before other people.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyE_Cyk8hwM-bvnfS9BQbkiEzyI6zppwksRxQImL9nrj0RnyoEgOmSgxGm8aaDJNCZebASvGi7qgbosNJQ9XhWsN58-pcRHn4jeK9rx8HYDk406zc5vv1Rv4MVL1V5y-OTUoc4STWbJK0s/s1600/hheader.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="102" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyE_Cyk8hwM-bvnfS9BQbkiEzyI6zppwksRxQImL9nrj0RnyoEgOmSgxGm8aaDJNCZebASvGi7qgbosNJQ9XhWsN58-pcRHn4jeK9rx8HYDk406zc5vv1Rv4MVL1V5y-OTUoc4STWbJK0s/s320/hheader.png" width="320" /></a></div>
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I think all of our group found Wix very easy to use when creating our website. It allowed very quick and easy customisation which was great as that gave us time to go into a lot of detail with each page. Furthermore talking with our target audience focus group meant we ended up making changes that had a positive impact on the website, making it look and feel more appealing to our audience.Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-23827164645753451102015-12-21T03:48:00.003-08:002016-05-13T08:00:27.623-07:00Construction Post 5: Digipak Post-ProductionWe used Adobe Photoshop CS5.1 to create out digipak design. It was the most logical choice of software to use for this task as it allowed not only assembly of the elements in our design but also let us edit the photos we took and create fitting backgrounds. We kept our work organised by using multiple layers within the file for various elements. Throughout the process we made sure to refer back to our prior research on album covers and their conventions.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRSjj-qZMha9CPA7MYxNacvrwu-2tZRjVHFQ6a3KtKxskPux4l0V8KvcwzChTCTa8qMdpyYgWs19nVrRsfW5AHXR0HCchmkiXt5NGQm9gmOQmtmulxFNOqG5iMl4usdq1N4DArY1KA4fHq/s1600/designa.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRSjj-qZMha9CPA7MYxNacvrwu-2tZRjVHFQ6a3KtKxskPux4l0V8KvcwzChTCTa8qMdpyYgWs19nVrRsfW5AHXR0HCchmkiXt5NGQm9gmOQmtmulxFNOqG5iMl4usdq1N4DArY1KA4fHq/s320/designa.jpg" width="294" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I made sure to refer back often to the original sketch<br />
I had done of our ideas.</td></tr>
</tbody></table>
Our first step in the digipak's construction was to create Orlando's logo, something we planned to subsequently go on to use in many other things, such as the website and the merchandise. This would help keep a strong sense of synergy in the 'Orlando' brand.<br />
Mario created two versions of the Orlando logo using different fonts, and upon receiving feedback from people in our class we decided to go with the second version of the logo.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKHBSzuISDTRYvyFJ7xz2vk_F_pbsFCFOiwRDhOnPQ10dbBbk73w82DOl7SGRESt3szfG-kLGLbxCuTzfBU-edVZSLCfdxWWGQZvA3lsISvX7eYzmrOcyFTy9QXyZcO7dI8yLtQ2P2ovQ/s1600/Orlando.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKHBSzuISDTRYvyFJ7xz2vk_F_pbsFCFOiwRDhOnPQ10dbBbk73w82DOl7SGRESt3szfG-kLGLbxCuTzfBU-edVZSLCfdxWWGQZvA3lsISvX7eYzmrOcyFTy9QXyZcO7dI8yLtQ2P2ovQ/s200/Orlando.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The earlier version of the logo</td></tr>
</tbody></table>
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhG8DXZq1TvnAZAf5w77yd4q_t38lA3C_XhZz-X2QjbZQoz9-HtnbQmGr3qgdcoiSkV1-9pGRGpt6mdBkkSQaQUjpCmceoWfLfJxL9Buh8apDFL-SjbanzGVBWcTbJTjBprBknQlhztb8/s1600/Orlando+alternate+touched+up.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="40" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhG8DXZq1TvnAZAf5w77yd4q_t38lA3C_XhZz-X2QjbZQoz9-HtnbQmGr3qgdcoiSkV1-9pGRGpt6mdBkkSQaQUjpCmceoWfLfJxL9Buh8apDFL-SjbanzGVBWcTbJTjBprBknQlhztb8/s200/Orlando+alternate+touched+up.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The final version of the Orlando logo</td></tr>
</tbody></table>
<br />
We were unable to decide whether we wanted to use the a head-shot of Orlando for the front cover or a full-body shot. In order to decide, we tried out both on basic background. We ended up deciding to use the full-body shot.<br />
Although we ended up only using 2 shots of Orlando in the final digipak, we did try out several of the other pictures we had taken of him.<br />
The first step in all the pictures we tested using was to remove the background using the refine edge tool.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu3kZLkliMlFamebbHqgHJCRYfCKKfJbLsRvfV7yhLQeZAO0XO4C5Py_1OvlubOrnmrXIbpSu3KNBDAyFPLmJwtVZNd_g-s67ev3maFoC_OaNVufvdkplA0v5PhizIhFr-WDQG-81qS7Rr/s1600/mariophotoshop.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu3kZLkliMlFamebbHqgHJCRYfCKKfJbLsRvfV7yhLQeZAO0XO4C5Py_1OvlubOrnmrXIbpSu3KNBDAyFPLmJwtVZNd_g-s67ev3maFoC_OaNVufvdkplA0v5PhizIhFr-WDQG-81qS7Rr/s320/mariophotoshop.png" width="217" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">One of the test shots that I removed<br />the background from.</td></tr>
</tbody></table>
In the final shot of Orlando that we decided to use on the inside cover, we received some feedback from friends that he looked a bit scruffy. I decided to remedy this by evening out his facial hair, and after doing this, responses were more positive. I did this by using the clone stamp tool to replace denser areas of Orlando's beard with the less dense surrounding areas. This made it appear more uniform.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRWL_3S1mStUQ8SpoSzuPIFpMZB9-Fk13koAivR9GNK32-VSn-wWhi0RdC7Db_bir_rbUqPBkh_MDMbCJSBW7tIcT44xNJOrqcN5ICxzDBDx8_pz4pGYy3kqQ0EDSXMK8ySclDeXcjcXWq/s1600/beforeafter.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="293" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRWL_3S1mStUQ8SpoSzuPIFpMZB9-Fk13koAivR9GNK32-VSn-wWhi0RdC7Db_bir_rbUqPBkh_MDMbCJSBW7tIcT44xNJOrqcN5ICxzDBDx8_pz4pGYy3kqQ0EDSXMK8ySclDeXcjcXWq/s320/beforeafter.gif" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Gif comparing how Orlando looked before and after I did the<br />retouches.</td></tr>
</tbody></table>
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We used the same background on all the panels of our digipak. We felt that this was a logical thing to do as a consistent scheme of colours and textures is something we had seen to be conventional in many of the albums we looked at earlier on. </div>
<div class="" style="clear: both; text-align: left;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiiWQTJaWsVqOuHUp7hjsSMsdqwIIXKP6hrL-k7C9Bdt9NP_-jfym0elR4u1YJ31gsgyGTZcQ9Or7BDeZIHPMHQqMliQmT2J9t-iyr1F2EQIyvq6lal6h0nhUv-0eBA_6ygqqJ4H_aEF5d/s1600/Album+Cover+Front+Final.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="157" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiiWQTJaWsVqOuHUp7hjsSMsdqwIIXKP6hrL-k7C9Bdt9NP_-jfym0elR4u1YJ31gsgyGTZcQ9Or7BDeZIHPMHQqMliQmT2J9t-iyr1F2EQIyvq6lal6h0nhUv-0eBA_6ygqqJ4H_aEF5d/s320/Album+Cover+Front+Final.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The back and front of our final digipak design.</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcWSIw-8anhuYpKqmDH1Td253zFmXQo2ASy5KInzVBWPQ50XzpBx3ZYd88wHTjovSnuORuZnLdODRC8OeBQjrkdy4xHzeWpBoIK54GoLkZJAI_WmazEdSEYD3Mmjc8ZeDV2T6tUO1Pq1ep/s1600/Album+Cover+Inside+Final.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="159" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcWSIw-8anhuYpKqmDH1Td253zFmXQo2ASy5KInzVBWPQ50XzpBx3ZYd88wHTjovSnuORuZnLdODRC8OeBQjrkdy4xHzeWpBoIK54GoLkZJAI_WmazEdSEYD3Mmjc8ZeDV2T6tUO1Pq1ep/s320/Album+Cover+Inside+Final.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The inside panels of our final digipak design.</td></tr>
</tbody></table>
Photoshop has been a great tool for creating our digipak. It has been very easy to use, especially due to the ability to use multiple layers and manipulate them independently of each other. This was particularly useful for aspects such as the background, where we could have multiple potential background choices on different layers, and use the visibility check-box to change which one was being used. This meant we didn't have to totally discard things we were unsure about, we could keep them hidden in case we changed our minds and wanted to use them later.Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-14110094603545969962015-12-21T03:48:00.001-08:002016-05-10T12:49:31.926-07:00Construction Post 4: Music Video Post-ProductionWe had to work exceedingly fast to cut and fit all the shots into our timeline. This was due to the fact I knew it would take a long time to green screen all the footage, alongside making all the backgrounds and objects for the scenes, something only I knew how to do.<br />
<br />
The first thing we did was to import all our footage into Adobe Premiere Pro. We layered our desired takes into the timeline on alternating tracks. This was done so that we could easily layer newer footage on a higher track then the old. Subsequently, we could revert back to an older version of a shot if we felt an edit didn't look right.<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyfu5u9caPoWpGiN1kKa7BOBMV4R0USB6d9CN8H1i6zAxUpvKwYZYnlYMVnNgYLSlSuuRohtKi7W6gJy4fe6k2WqoMz4J_6u1H1BJUMbKNjL8S535smLsw90WyFCMGFRT7jcAMHtq7HGrZ/s1600/post-processing.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyfu5u9caPoWpGiN1kKa7BOBMV4R0USB6d9CN8H1i6zAxUpvKwYZYnlYMVnNgYLSlSuuRohtKi7W6gJy4fe6k2WqoMz4J_6u1H1BJUMbKNjL8S535smLsw90WyFCMGFRT7jcAMHtq7HGrZ/s400/post-processing.png" width="117" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Composition of<br />
layers in the Mars<br />
scene.</td></tr>
</tbody></table>
We cut the shots to the lengths we had planned in our timeline and storyboard, and also did cutting to the beat where it seemed to fit best (such as the glow-in-the-dark section). After we felt the cut of the video was finished, we brought each shot individually into After Effects. The reason for doing this was that it'd make it easier when bringing the footage edited in AE back into Premiere.<br />
<br />
The majority of the time spent editing was done so using Adobe After Effects. The first thing we had to do for the majority of shots was to chroma key the green screen out. Although seemingly a quick process, it did take me a while of subtle tweaking in order to remove things such as green tint in some of the actors' hair. Furthermore, I had to do some manual masking to remove things that chroma-keying could not. For example, where we had secured the green screen with sticky tape it shone brightly, this I had to mask out manually.<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeCy0paEODfGYF9KPlKjm-zIbBs1TtUgpcnRLjnyBJuOSiJZkzv8y3oIA6i8qy4KujTcOxaQ5CoXzqvnToV_YjPhcraIY9xNIR0pdpevnVo5fGpYVvGShe5HReE7bQtwLfaGWWcd5vW7yV/s1600/glow.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeCy0paEODfGYF9KPlKjm-zIbBs1TtUgpcnRLjnyBJuOSiJZkzv8y3oIA6i8qy4KujTcOxaQ5CoXzqvnToV_YjPhcraIY9xNIR0pdpevnVo5fGpYVvGShe5HReE7bQtwLfaGWWcd5vW7yV/s200/glow.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I fiddled with the threshold a lot<br />
in order to have it brighten all the<br />
sticks, but not the background.</td></tr>
</tbody></table>
<br />
Something which we hadn't planned on doing beforehand but I experimented with at the time was increasing the brightness and vibrance of the glow-in-the-dark shots. To do this I added the 'glow' effect to the shots, alongside a 4-way colour corrector. This made the glow sticks appear multicoloured. Feedback from classmates suggested that this made the footage look far more impressive than it did beforehand.<br />
<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizMWowbFG8xllI6wtyYFONlSW5xgS_3bnrqFlq6OCe9LLrL3GAa1M9x_A2CnQcSirJTVAeSA8OYlKokqvNF6AwcXkstdMUMIhaaUSqx64czGrWyKlOmRTt7_2CITIU1p0f4yxMd_vtPs_V/s1600/glowscene.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizMWowbFG8xllI6wtyYFONlSW5xgS_3bnrqFlq6OCe9LLrL3GAa1M9x_A2CnQcSirJTVAeSA8OYlKokqvNF6AwcXkstdMUMIhaaUSqx64czGrWyKlOmRTt7_2CITIU1p0f4yxMd_vtPs_V/s320/glowscene.png" width="192" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">From top to bottom: <br />
Original footage<br />
Footage with glow added<br />
Footage with noise added.</td></tr>
</tbody></table>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqrsBhZlEAvrQlbb7AZ_pR-PQlwnjJgZuTeJAFTYAe7n9407wuM_9PzEafuRQKrtd2g7r3cHIJdytOVd2oTSbuPa0wyCHMSbafxcovTx92OHEut2SiIdT8iC3qshJi-Tb-VYkaBwbNJTMQ/s1600/fractal.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqrsBhZlEAvrQlbb7AZ_pR-PQlwnjJgZuTeJAFTYAe7n9407wuM_9PzEafuRQKrtd2g7r3cHIJdytOVd2oTSbuPa0wyCHMSbafxcovTx92OHEut2SiIdT8iC3qshJi-Tb-VYkaBwbNJTMQ/s320/fractal.png" width="190" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I used fractal noise on an adjustment<br />
layer in order to vary the colour of the<br />
glow sticks.</td></tr>
</tbody></table>
<br />
<br />
To make the glow-in-the-dark scenes more interesting, I decided to try to make the individual glow sticks multicoloured. In order to achieve this, I created an adjustment layer and added fractal noise. I then varied the settings until it gave the kind of effect I wanted.<br />
<br />
The upshot of this was that it basically acted like a colour filter that was a splatter of various different colours.<br />
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<br />
<br />
<br />
<br />
<br />
Another effect I did was at the beginning of the Mars scene, the first step that Shay takes, there is an ECU shot of her foot hitting the ground. I decided to add dust to this. I used a clip of a dusty impact, and coloured it the same colour as the Mars scene. I also added a sandy 'ground' by getting a rocky sand texture, recolouring it, and stretching it into the Z axis, giving the illusion of depth.<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-CpgiRKzTyRfK08Q0FZZ63eM9TbHYbY3Af3_MJv8hXAHo9JlWJsGjBHEsp2W805e3L_c_2-wbafV8nWMxpXeLHIV25_kj1zaX8tUfsFjJtYzlkyKXemKPXivHbCtlY3PfSIB6howTpkSq/s1600/DSC_0567.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-CpgiRKzTyRfK08Q0FZZ63eM9TbHYbY3Af3_MJv8hXAHo9JlWJsGjBHEsp2W805e3L_c_2-wbafV8nWMxpXeLHIV25_kj1zaX8tUfsFjJtYzlkyKXemKPXivHbCtlY3PfSIB6howTpkSq/s200/DSC_0567.JPG" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I masked the dust so it would appear in front of the foot.</td></tr>
</tbody></table>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGMaGAkR2UgqVEZWaM1HPYEyiZNaD68vQMj6GyTW4g8-QpyrsvTCZquj-s20jPEyTDxX-sJ5bWQzOcnDjasRuwoNJ_H3HXaGiWcXvZrzApJLOoms1FeNRhs1-Bvb3bz54cLXH2GvPJ_l11/s1600/DSC_0566.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGMaGAkR2UgqVEZWaM1HPYEyiZNaD68vQMj6GyTW4g8-QpyrsvTCZquj-s20jPEyTDxX-sJ5bWQzOcnDjasRuwoNJ_H3HXaGiWcXvZrzApJLOoms1FeNRhs1-Bvb3bz54cLXH2GvPJ_l11/s200/DSC_0566.JPG" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The same shot, but with the mask enabled, showing the<br />
dust only appearing above the base of the foot.</td></tr>
</tbody></table>
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<br />
<br />
<br />
<br />
<br />
Another effect that I did was to add the 'paint' under Shayam's finger as she wrote on the walls....<br />
<br />
Unfortunately the post-production process took far longer than I would've hoped due to the After Effects projects taking a long time to open, and crashes occurred frequently.<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikZ2OH1jcvItkzgVDMlegrCohJkl0O53HCbk8n6BK_ssqgm-jpZQjrcSZjtZ3AGv10B151mBBhvhH0f8V_cK_DZlI06RPsW8JzJPd8vKUj94ykr1KyVwyCEdH-xGN-Jb7q8xctbG5TybxX/s1600/DSC_0575.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikZ2OH1jcvItkzgVDMlegrCohJkl0O53HCbk8n6BK_ssqgm-jpZQjrcSZjtZ3AGv10B151mBBhvhH0f8V_cK_DZlI06RPsW8JzJPd8vKUj94ykr1KyVwyCEdH-xGN-Jb7q8xctbG5TybxX/s320/DSC_0575.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">One of the longest opening times for one of the AE Project files.</td></tr>
</tbody></table>
Grading was mainly done in After Effects, and as the music video progressed the grading would change depending on the colour of the scene and how light/dark we felt it should be. Due to the crashing and long opening times, we didn't have as much time to edit as we would've liked.Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-88737416680436027742015-12-21T03:46:00.001-08:002016-04-30T05:12:02.782-07:00Construction Post 3: Week 3 Production - Photo Shoots<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJmdiWAPGMxqhJtiWSgE912QIYJNLi-8knubXN6tNTXz0zl__vTeEdvCs5vdPEx0nIObBp3jhvTR2fsUcMVF7G5kyBCHxnrr_pG5SdTxtA9cj0ZE1uCrT3PHyiy4Baus6nNlM4SxKdxi5s/s1600/IMG_9317.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJmdiWAPGMxqhJtiWSgE912QIYJNLi-8knubXN6tNTXz0zl__vTeEdvCs5vdPEx0nIObBp3jhvTR2fsUcMVF7G5kyBCHxnrr_pG5SdTxtA9cj0ZE1uCrT3PHyiy4Baus6nNlM4SxKdxi5s/s200/IMG_9317.JPG" width="200" /></a></div>
We had three days during the week after our shoot week in which we could shoot our publicity photos, although in the end we only really needed the first two days as we had practically decided the shots we wanted beforehand.<br />
<br />
We knew we needed a few good shots of Orlando, plus a few of him alongside the DJ.<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK0K3McnarQkODf2HbjLcoaykXEbLVQNSDaszI-e-d07CSOTUOO189oh1_gpKr5OCvz3Q-hPR7xlVlinFyZxjxuC9Qg3wU7AS1IgwjvHqED8jSJdkaPD5jTRz2zq8ccLUTCyqi-1vlEnsi/s1600/IMG_9162.JPG" imageanchor="1"></a><br />
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<u><b>Wednesday 25th November </b><i>13.45 - 15.45</i></u><br />
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<tr><td style="text-align: center;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK0K3McnarQkODf2HbjLcoaykXEbLVQNSDaszI-e-d07CSOTUOO189oh1_gpKr5OCvz3Q-hPR7xlVlinFyZxjxuC9Qg3wU7AS1IgwjvHqED8jSJdkaPD5jTRz2zq8ccLUTCyqi-1vlEnsi/s200/IMG_9162.JPG" style="margin-left: auto; margin-right: auto;" width="200" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">This photo was far too over-exposed.</td></tr>
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The first few photos we took on the first day came out looking terrible, as we had to modify the camera's settings for shutter speed and ISO in order to account for how we lit each shot. After a few practices however, we were soon taking photos that were of a usable quality. This day went very well in my opinion, as everything went to plan and there were no delays.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmhFTH29xPCWoXYgO1YxcU0Zf0b-5xa3i-QnnnuhnsxRc6MmMVMH1XBBjat4MKXsWwEGUmkHnRsoq2o4J0U9hEFzglE1zfPw4SrKCJOl8mMM3MBd9k9tYPpApzwtoiJQmjRvF6Mazr4LrT/s1600/IMG_9245.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmhFTH29xPCWoXYgO1YxcU0Zf0b-5xa3i-QnnnuhnsxRc6MmMVMH1XBBjat4MKXsWwEGUmkHnRsoq2o4J0U9hEFzglE1zfPw4SrKCJOl8mMM3MBd9k9tYPpApzwtoiJQmjRvF6Mazr4LrT/s200/IMG_9245.JPG" width="133" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">This shot was very under-exposed.</td></tr>
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<u><b>Thursday 26th November </b><i>13.45 - 15.45</i></u><br />
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This day was quite a difficult one as early on we encountered a big problem. A prong on the plug of one of our lights had come off and become wedged in a socket, so we had to make do missing a flash. This resulted in many of our shots not coming out as bright as we had hoped, however in the end we still managed to achieve all the shots we needed to our desired level. The lack of flash was still evident by the backgrounds not being as well lit as in the previous day. The issue mainly just wasted a lot of time but didn't impact us too badly.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhErkyhyv5tpPlTSCB0oDthufD2bzXMI70v6uuX6UeF2GazWm25_fzoJFpxSPGAnNyCJZXgi0Z1NUkRrEHGZMq9D5_ahS1JVZwuZOXdnS5dey_llHzMgsMTim5_Uma7rYGkOgPnwgljuu28/s1600/del.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhErkyhyv5tpPlTSCB0oDthufD2bzXMI70v6uuX6UeF2GazWm25_fzoJFpxSPGAnNyCJZXgi0Z1NUkRrEHGZMq9D5_ahS1JVZwuZOXdnS5dey_llHzMgsMTim5_Uma7rYGkOgPnwgljuu28/s200/del.jpg" width="133" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Some photos looked a bit orange<br />due to the missing flash.</td></tr>
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On this day we also took some shots of Mario and I together for use on the website gallery. For these once again our main focus was creating images that made our characters come across as fun, however we took a couple of shots where we had more serious expressions so that we had room to show that Orlando and the DJ were not just flat manufactured characters. We also took a couple of shots of me alone in case we felt we wanted to use them anywhere, however ultimately we didn't feel the need.<br />
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Thankfully despite the flash-related setback, we managed to finish on time. Furthermore, upon reviewing our photos the following morning, we came to the decision that we didn't need the third day to shoot further photos.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1b9tJvLcmuAsQbWDH2BddLIZlFCPynTjv8MTvQZeIu4WKUEicdyLfIFKXsa0fq0hIAz7KTk32PfcRnCIYhkROVKRPtBCFLnHlWcrLG2rszWVXQqzLgQbFnd8Y4jZRInkobM0pck0bCzPZ/s1600/IMG_9292.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1b9tJvLcmuAsQbWDH2BddLIZlFCPynTjv8MTvQZeIu4WKUEicdyLfIFKXsa0fq0hIAz7KTk32PfcRnCIYhkROVKRPtBCFLnHlWcrLG2rszWVXQqzLgQbFnd8Y4jZRInkobM0pck0bCzPZ/s200/IMG_9292.JPG" width="200" /></a></div>
Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-26460878531443748342015-12-21T03:45:00.004-08:002016-02-08T02:34:24.259-08:00Construction Post 2: Week 2 Production<b>4th Day - 18th November 2015</b><br />
<b><br /></b>
For the majority of day 4 Shayam had prior commitments to take care of, so we focussed on getting as many of the shots of Mario alone done as possible. The majority of this was purely just filming him sing the whole song through from different angles, so we didn't really run into any issues as it was relatively simple. This process was also sped up by the fact we shot with both the school's Canon 5d mkII camera, and my Canon 600d, thus we were able to shoot more than one angle at a time.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixOSoQFTi_JiX4HEQvOx1xY1VR_-9YUBNFX4zZ9EXhOsLxpeWm9XMCsFBFixy041JE_VISLhWdrAg-suUifUvVZf-IbrmgmNbEML6iIzHnFJlMDIWbnpJtLNk9g3s8Dh4UEo23ObYNEeb-/s1600/600dexample.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixOSoQFTi_JiX4HEQvOx1xY1VR_-9YUBNFX4zZ9EXhOsLxpeWm9XMCsFBFixy041JE_VISLhWdrAg-suUifUvVZf-IbrmgmNbEML6iIzHnFJlMDIWbnpJtLNk9g3s8Dh4UEo23ObYNEeb-/s200/600dexample.gif" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">We'd shoot an angle with my camera...</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirqB6y0UfuVi1zASi8RDcy9JgdYHcDOPmj1nZ7c5c4FlocMTkjIJWhkzPtSbLihgr-aKmqMyC9FFX9y5WD5sG7Yv1j0ElrUiAPUT8Iw-j2RpLjngNAyvNnUUOoURyTthFBlemLBA1To1KR/s1600/5dexample.gif" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirqB6y0UfuVi1zASi8RDcy9JgdYHcDOPmj1nZ7c5c4FlocMTkjIJWhkzPtSbLihgr-aKmqMyC9FFX9y5WD5sG7Yv1j0ElrUiAPUT8Iw-j2RpLjngNAyvNnUUOoURyTthFBlemLBA1To1KR/s200/5dexample.gif" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">...and shoot a different angle with the<br />school's camera.</td></tr>
</tbody></table>
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I'd say this day was very successful, as we recorded an abundance of shots of Mario that could be used similarly to master shots, as we can keep cutting back to them when editing.<br />
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<b>5th Day - 19th November 2015</b><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhVYWMo2924bF94eqwT-VegCu0ki3pcHG1M896-5XHTj1xDeZRI87CPKsiYJFJ1ZhBOKilu8ZCRtAEAY8ucre_7Nj3dj0y6Wg_6S_wx9cgsHuu4AvmniitZEl0prIW_O8Dlrzv80Jzt3XE/s1600/focuspull.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhVYWMo2924bF94eqwT-VegCu0ki3pcHG1M896-5XHTj1xDeZRI87CPKsiYJFJ1ZhBOKilu8ZCRtAEAY8ucre_7Nj3dj0y6Wg_6S_wx9cgsHuu4AvmniitZEl0prIW_O8Dlrzv80Jzt3XE/s200/focuspull.gif" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I also tried out focus pulls to add a bit<br />more variety to these shots.</td></tr>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR_UUODin6QIGJrfbtqzlAq_rJE4Fduhb3gkSy8IpkizE8SYI_KJdA1X267IZgp35ORd_jfNs3EiJS2QPPKmxnX1En9eppEZ-B1c7Gh_Qa6KdbuoDk_an3Ipy96B6DgEfogza7NRK-3tfW/s1600/stylesdance.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR_UUODin6QIGJrfbtqzlAq_rJE4Fduhb3gkSy8IpkizE8SYI_KJdA1X267IZgp35ORd_jfNs3EiJS2QPPKmxnX1En9eppEZ-B1c7Gh_Qa6KdbuoDk_an3Ipy96B6DgEfogza7NRK-3tfW/s200/stylesdance.gif" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">We tried out various styles of<br />dancing in order to both add variation<br />but also ensure we had shots that<br />would fit both the faster-paced sections<br />of the track and the slower ones.</td></tr>
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Day 5 was the most complex day for shooting, both in terms of planning for it, and on the day itself keeping everything running smoothly and on-time. The reason for this was it was the day which used both the largest number of actors, and the most other miscellaneous stuff, such as the glow-in-the-dark paint, which ended up not working. Although the paint didn't work, the glow sticks we used worked perfectly in the end night-time party scene.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX5ssSzELUh1qBR1HCeGlRhDw2NiV8a1Bu6gUOvL79FMzcZmIguT-Cu_i56yFaqvvR-kazJrook9IivRz4G98rzjeGnkr0W_MTrZGJWq1zo7Y_RvQ56ekcVqDbWy57e19DgmwIM1HmeKks/s1600/iso.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX5ssSzELUh1qBR1HCeGlRhDw2NiV8a1Bu6gUOvL79FMzcZmIguT-Cu_i56yFaqvvR-kazJrook9IivRz4G98rzjeGnkr0W_MTrZGJWq1zo7Y_RvQ56ekcVqDbWy57e19DgmwIM1HmeKks/s200/iso.gif" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I had to increase the ISO for longer shots<br />to get (what appeared to be) similar<br />brightness.</td></tr>
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In order for the largest number of our actors to be available whilst we were shooting, we shot the majority of this during a media lesson. The only hiccup we had was that we overran by a small amount, however this in itself didn't really present any issues. The reason we overran was due to the fact we wanted to get as many takes as possible so that we had as many options of shots to choose from as possible. Furthermore we also would randomly think up interesting shot ideas on the spot and then want to try them out. I also spent a good 5-10 minutes trying a few shots whilst varying the ISO, I did this as I wanted to get the glow sticks looking as bright as possible whilst not getting interference appearing in the dark areas.<br />
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After school, we then shot the orange scene, which is the other main party scene but in a much lighter setting. Although all went to plan, and we finished ahead of schedule, looking back on the footage I feel like we should have perhaps shot more of it at different angles. In addition, these shots look far more 'awkward' than the end party shots, this is probably mainly due to the face we have long shots with far fewer people in them. If we were to redo this scene I reckon we would use more actors and a wider variety of shot angles and lengths.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuN_1BOzsoFyRMjXm1AASKMbXd9DIm_S5q78t25rBO-1qcyo5tLXwK-XAKF2rnsAnW0Y8u78XdTBVSIU6aYLcCUJMq9CYrHAMdYWOZi4dHFyh1CLvONq5hJOLaDgsjJpMzUgC0XQ7lsJ4z/s1600/awksfam.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuN_1BOzsoFyRMjXm1AASKMbXd9DIm_S5q78t25rBO-1qcyo5tLXwK-XAKF2rnsAnW0Y8u78XdTBVSIU6aYLcCUJMq9CYrHAMdYWOZi4dHFyh1CLvONq5hJOLaDgsjJpMzUgC0XQ7lsJ4z/s320/awksfam.gif" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Looking back on a couple of the shots, we should've had less space<br />between the characters, and also had far tighter framing in order<br />to better represent a fun, relaxed party scene.</td></tr>
</tbody></table>
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<b>6th Day - 20th November 2015</b><br />
<b><br /></b>
After the rush and stress of the previous day, day 6 was a far more relaxed shoot day. In the morning we reviewed the previous day's footage, and at lunch time we re-shot anything that we felt wasn't of a good enough quality. This was mainly just improving singular shots of Shayam, me, or Mario, and we spent just under half an hour actually shooting on this day.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDxFBAmMl_coadxZjeeJCK0yprKfYSKopW0ip0UL3pjXOkXL30Y-MsD-YAaC8gfFhtasMG4fh9XOcW2o12ZE3dG-0S6TRpWMugNMAw0v9Wn8mkL1I2MeVdL7JbHTM0r_VmFqEbFHcxrfi0/s1600/reshhoott.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDxFBAmMl_coadxZjeeJCK0yprKfYSKopW0ip0UL3pjXOkXL30Y-MsD-YAaC8gfFhtasMG4fh9XOcW2o12ZE3dG-0S6TRpWMugNMAw0v9Wn8mkL1I2MeVdL7JbHTM0r_VmFqEbFHcxrfi0/s320/reshhoott.gif" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Despite there being seemingly two good takes in this shot, we<br />felt the need to re-shoot it as Mario's head was slightly cut off<br />at the top of the frame.</td></tr>
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<br />Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-5299994739738140132015-12-21T03:45:00.001-08:002016-02-08T01:57:48.947-08:00Construction Post 1: Week 1 ProductionFor our music video we scheduled six days in which we felt we would be able to shoot all the footage required. In order to try to work in the most<br />
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<b>1st Day - 15th November 2015</b><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJ5uSbLc87tBCo64o9K69RBpbJ12t_wZdS0GqdpORU5A2xDA5_M2BRXAS3XbzTWqpe-yS3jIP6dObbryp24IDrNQtB4SorlkGay-Rj4s4efSyaBS834aT-6NUk4f_-JcFurLjoFiv4QOvt/s1600/eZ+pans+fam.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJ5uSbLc87tBCo64o9K69RBpbJ12t_wZdS0GqdpORU5A2xDA5_M2BRXAS3XbzTWqpe-yS3jIP6dObbryp24IDrNQtB4SorlkGay-Rj4s4efSyaBS834aT-6NUk4f_-JcFurLjoFiv4QOvt/s200/eZ+pans+fam.gif" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">There were many CU shots that were<br />
relatively easy to get right first time.</td></tr>
</tbody></table>
In my opinion, the first day of filming ran very smoothly. We got to school at 9 am and planned to start shooting at 11 am were able to get a lot of shooting done way ahead of schedule, I believe this was due to us scheduling more time to be spent on shots than was realistically required. Alongside this, many of the shots were very simple CU pans of things like the book and the headphones.<br />
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<b>2nd Day - 16th November 2015</b><br />
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We shot shots for the Mars scene on the second day.<br />
I realised we would have an issue though, in relation to the flag shot. If the flag were created in post, and there was no physical representation when we were shooting, how would Shayam be able to replicate the movement of planting a flag if she didn't know where it started or stopped? There was a mop in the corner of the studio so I suggested we used that, and it enabled Shay to do more realistic movements.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5GD7Z7b4bOktKcYK4ip2aUzEb60SDxvutfM5resxRxrt1vGqpvkpyTZ8RADm5gh8GCMMdRlBGNkw4pUmkFuK6BYAyZR7sEhhFT1FCc_We0Uk-ZWC3ZeUmCiQJn9HU_24y59htigB2e8Tu/s1600/marsshotissue.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5GD7Z7b4bOktKcYK4ip2aUzEb60SDxvutfM5resxRxrt1vGqpvkpyTZ8RADm5gh8GCMMdRlBGNkw4pUmkFuK6BYAyZR7sEhhFT1FCc_We0Uk-ZWC3ZeUmCiQJn9HU_24y59htigB2e8Tu/s200/marsshotissue.gif" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Having Mario hold the mop made it<br />
a lot easier for Shay to keep it vertical.</td></tr>
</tbody></table>
<br />
I noticed another issue however, whereby when Shay planted the flag, (the mop), she would often end up with the pole leaning somewhat. I felt this would be an issue as if we wanted the flag straight upright in post, then it'd be hard to track that to her hand if she was originally holding the mop at an odd angle. For this reason, I asked Mario to hold the pole upright while Shay did the required movement. I realised that in post we'd just have to mask him and the pole out manually.<br />
<br />
<br />
<br />
In hindsight, getting green props or a green suit for Mario would've made this problem a lot smaller of an issue and saved a fair amount of time.<br />
<br />
<b>3rd Day - 17th November 2015</b><br />
<b><br /></b>
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDE_mt1UXT8mk8vhRHg6deI7GSlQqwzLTvJQkw9urQ3K_adPK0OBT9lh4aCEaDPeC7jypZYjCQGQazt0fDDh0oj5v47cl9iJuFaLFGmAQxbriE8ABVpO-Hgk8D91AeuMym3HHQ_a4Fqhx3/s1600/itsasock.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDE_mt1UXT8mk8vhRHg6deI7GSlQqwzLTvJQkw9urQ3K_adPK0OBT9lh4aCEaDPeC7jypZYjCQGQazt0fDDh0oj5v47cl9iJuFaLFGmAQxbriE8ABVpO-Hgk8D91AeuMym3HHQ_a4Fqhx3/s200/itsasock.gif" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">When we first filmed shot 4, we didn't<br />
realise Shayam was barefoot.</td></tr>
</tbody></table>
This 3rd day we mainly used for capturing shots we had missed or needed to re-shoot. The reason we needed to re-shoot quite a few shots was due to the fact none of us had previously noticed that Shayam didn't have socks on for a large number of shots - when she should have. Although this may not have been a notable continuity issue to a lot of people, we felt we should redo those shots.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMsY67-u6IJMbcWDuwnfLV49yXNWiI8Euz-PGh2cUSvm3tBxOa3vTi-fJ_NO7SxAEGj1_OyNJ8Lq0rxZGSPRrE5Ut9I_IstAWAHlrenO9mcJ9BBKHfXcQd7E1vfJm2_mcGvwmEtjum9EdE/s1600/itsasock2.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMsY67-u6IJMbcWDuwnfLV49yXNWiI8Euz-PGh2cUSvm3tBxOa3vTi-fJ_NO7SxAEGj1_OyNJ8Lq0rxZGSPRrE5Ut9I_IstAWAHlrenO9mcJ9BBKHfXcQd7E1vfJm2_mcGvwmEtjum9EdE/s200/itsasock2.gif" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Once we had noticed, we redid those<br />
shots.</td></tr>
</tbody></table>
<br />Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-56528423261379945372015-12-21T03:44:00.004-08:002016-05-13T06:36:47.678-07:00R+P Post 33: Reflections on my role and contribution during Research and PlanningThis far into the project I am really please about how we are progressing as a group and how our project is taking shape. I have done a short write-up below detailing what I personally have done to contribute to the research and planning stages of the project.<br />
<br />
<br />
<ul>
<li>I drew up a timeline of our chosen track, Sun Goes Down. This was really useful working in tandem with the storyboard as it allowed us to more accurately judge whether the length of each scene seemed appropriate or not.</li>
</ul>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs1U56UlsvBhlyN07oOyuqqUwHiz1wm5v0efpN0oFR3ztwNnFuXmoiLUKKLtUqXI6Wm6o0pIQI7j0vHBQNG-IIh9AcYIk5J_Kt04K9sn8esgn8xotMMOtKpVHUHTtAniXL16CUpzC2KrNY/s1600/DSC_0440.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs1U56UlsvBhlyN07oOyuqqUwHiz1wm5v0efpN0oFR3ztwNnFuXmoiLUKKLtUqXI6Wm6o0pIQI7j0vHBQNG-IIh9AcYIk5J_Kt04K9sn8esgn8xotMMOtKpVHUHTtAniXL16CUpzC2KrNY/s320/DSC_0440.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The timeline was where I split the track into logical sections<br />dependent on dynamics/tempo/feel.</td></tr>
</tbody></table>
<ul>
<li>I organised testing the studio lighting using the Leap Frog lighting desk during our test shoots. This was really useful both before we had decided to use green screen, as it allowed us to explore colour, and also getting the right warmth and shadow prevention on the green screen when we ended up deciding to use it.</li>
</ul>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK9W8pwqL3YqiBtjV4gmfdcM6kjRffnHeRXvWbgeo2zAoHrBgsSiwDUvg2evNJ2EIw25ovJCLYI5IefRAsbcslsPhWk0WEGFT606tH8I3T32WmhWLNNemzfBr6MF1JEzEL5gG-yG2S5yyd/s1600/DSC_0437.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK9W8pwqL3YqiBtjV4gmfdcM6kjRffnHeRXvWbgeo2zAoHrBgsSiwDUvg2evNJ2EIw25ovJCLYI5IefRAsbcslsPhWk0WEGFT606tH8I3T32WmhWLNNemzfBr6MF1JEzEL5gG-yG2S5yyd/s320/DSC_0437.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I used the lighting desk to change the colour and intensity<br />of the lights.</td></tr>
</tbody></table>
<ul>
<li> When it came to editing the test footage and constructing a rough edit, I tried out various effects on the footage we had shot.</li>
</ul>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3SYNQONJS0Zu8St7a4G1yP5ekv6oDPQ7WQw8HwulncAGMJfwP2y9n5XwF5gWxUS4yPHhN0GAPeVYqVZFgMtI3Zmtt6c8OX_417bycEk5nr1y0T_QsDLriLOMNl95o4C6i9VJthYI03wme/s1600/edit.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3SYNQONJS0Zu8St7a4G1yP5ekv6oDPQ7WQw8HwulncAGMJfwP2y9n5XwF5gWxUS4yPHhN0GAPeVYqVZFgMtI3Zmtt6c8OX_417bycEk5nr1y0T_QsDLriLOMNl95o4C6i9VJthYI03wme/s320/edit.gif" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I key framed colour correction on a shot in the test footage<br />to see how it appeared.</td></tr>
</tbody></table>
<div>
<ul>
<li>Once we had come up with some ideas for the digipak panels, I created a rough sketch to depict how we all felt the final thing should look.</li>
</ul>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLNIiU__uMS29dt4K5ZRoqmpqzK_dhK6qxfGwFv-TQ0Qwmjsn3fv6wnjMNhzWkwiXcFni2LAUbhYcjrPUPqHpxUxRSIZ6rTiKuc2cL0zVWFq4sKMVgbV8BgS2jHW5oQsYaaicRoz08hH0-/s1600/designa.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLNIiU__uMS29dt4K5ZRoqmpqzK_dhK6qxfGwFv-TQ0Qwmjsn3fv6wnjMNhzWkwiXcFni2LAUbhYcjrPUPqHpxUxRSIZ6rTiKuc2cL0zVWFq4sKMVgbV8BgS2jHW5oQsYaaicRoz08hH0-/s320/designa.jpg" width="294" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Final digipak planned design</td></tr>
</tbody></table>
<ul>
<li>I researched and purchased the glow-in-the-dark paint we planned on using, however after testing we found it did not work as well as we had expected.</li>
</ul>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWz2iVe22TSKCoGZk2h99deeMUfM5l9cRcK7Zj4VYSqnnt5wfR6FHOYm-o7wWQRt9o7p_KiIGUxHGKXnFRwyooFXSiTg5o8BRdbm1PVoA93V10T5y4CNkrrhaUwsgELHIvTi-IsAUxzMIc/s1600/DSC_0136.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWz2iVe22TSKCoGZk2h99deeMUfM5l9cRcK7Zj4VYSqnnt5wfR6FHOYm-o7wWQRt9o7p_KiIGUxHGKXnFRwyooFXSiTg5o8BRdbm1PVoA93V10T5y4CNkrrhaUwsgELHIvTi-IsAUxzMIc/s320/DSC_0136.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The glow-in-the-dark paint I found and ordered online</td></tr>
</tbody></table>
<div>
<br /></div>
<ul>
<li>Since I am the DJ featuring in the music video, I have also been involved acting in the test shots.</li>
</ul>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA0pyuPlLNORMk6pwVyTUFF-7J1HXlsiH8GexNvyjWASdTz3Wktce0MlnzD_PBr5bMaIlg6RErdFoJiz0FwV21_u6CwKiu4fo_ah7cIexYxkjpCx-dH2Ky30ziLc3GnEQFebrdXfhyUYHz/s1600/final.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA0pyuPlLNORMk6pwVyTUFF-7J1HXlsiH8GexNvyjWASdTz3Wktce0MlnzD_PBr5bMaIlg6RErdFoJiz0FwV21_u6CwKiu4fo_ah7cIexYxkjpCx-dH2Ky30ziLc3GnEQFebrdXfhyUYHz/s320/final.gif" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I acted in the test footage</td></tr>
</tbody></table>
<div>
In conclusion, I think our group are working really well together, contributing equal amounts to the project, and I can't wait to start the production stage.</div>
</div>
Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-13323073332573339462015-12-21T03:44:00.002-08:002016-05-10T11:58:35.949-07:00R+P Post 32: Test shoot and rough edit<div style="text-align: center;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTqffo5m8_l2v1ikF7pMI1TZyUVEB_h6ilXJ8VEitgJcDOw2TvXXj8c5uZ9KBDg_wLwqOyTjQ2wPCb4cba68wHl9waImPZA7jnDUlSxXOiF_rrTbdeWkFVT2BgBOEjr8O80decag0-BXr2/s1600/thingy.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="219" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTqffo5m8_l2v1ikF7pMI1TZyUVEB_h6ilXJ8VEitgJcDOw2TvXXj8c5uZ9KBDg_wLwqOyTjQ2wPCb4cba68wHl9waImPZA7jnDUlSxXOiF_rrTbdeWkFVT2BgBOEjr8O80decag0-BXr2/s320/thingy.png" width="320" /></a></div>
<br />
Similar to the way in which we organised the rehearsals, we created a shoot schedule for the test shoots for each of the three groups.<br />
<br />
Due to requiring the green screen to be set up for almost all our shots, we ended up being allocated less time in the studio than the other groups.<br />
<br />
<br />
<br />
<br />
<br />
<br />
At the very beginning of the test shoot we needed to test out lighting. </div>
<div style="text-align: center;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgan-VRoCYpPQ2a7Q71rQG_f5HLdXLIKeRBfu8TUTPjxEgX_u2u-BG-qVryD5R1k5U8Zx92QqcHTqAHdl6A4R7wMIxcODxUEN28_UrWAsOP21R22FPZfLNXGs8MKXnAsMwXxgHl0gLisOx3/s1600/DSC_0436.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgan-VRoCYpPQ2a7Q71rQG_f5HLdXLIKeRBfu8TUTPjxEgX_u2u-BG-qVryD5R1k5U8Zx92QqcHTqAHdl6A4R7wMIxcODxUEN28_UrWAsOP21R22FPZfLNXGs8MKXnAsMwXxgHl0gLisOx3/s320/DSC_0436.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I used the lighting desk to make coloured lighting setups for each<br />
of our 'scenes' and saved them so that we could load them quickly<br />
at a later date.</td></tr>
</tbody></table>
<div>
<div>
I edited the Canon 5D's colour temperature settings in order to ensure that the green-screen curtain was a vivid green and that the subjects stood out and were the correct colour. This would make it easier to chroma key them.</div>
<div>
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcEfzEe34M6wrM-PnS7CIQkgg62f0Fm5qrDXONuN_NN9BxvSxqMNk8jMiLmW54SuwEI55O5ZzIPNLzi1rv18HDfkqKeXJ-LEW93pvMF9clB-qs-1pYr7XDxMhN6Iv8TNclB8q76kr1EyJS/s1600/DSC_0434.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcEfzEe34M6wrM-PnS7CIQkgg62f0Fm5qrDXONuN_NN9BxvSxqMNk8jMiLmW54SuwEI55O5ZzIPNLzi1rv18HDfkqKeXJ-LEW93pvMF9clB-qs-1pYr7XDxMhN6Iv8TNclB8q76kr1EyJS/s320/DSC_0434.JPG" width="180" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I got Mario to stand in frame whilst<br />
I edited the colour temperature settings,<br />
so that I could make sure people didn't<br />
turn out an odd colour.</td></tr>
</tbody></table>
<div>
<br /></div>
<div>
Although we edited the test shoot footage together on Premier Pro, we decided not to chroma key it and start putting in the backgrounds. We made this decision due partly to the fact that we had little time, and partly as we could not get the full sized green screen for the most part.<br />
<br />
We thought that, not being able to get the full green screen curtain, it would probably not be worthwhile doing the After Effects work, as it wouldn't really give much of an accurate representation of what we could achieve in terms of the 'look' for the actual shoot.<br />
<br />
Furthermore, we unfortunately couldn't compile a full-length rough edit as we had various mishaps that set us back in terms of time. This included floor lamps blowing and the studio lights getting stuck on incorrect colour settings.<br />
<br />
<br />
<br />
<div style="text-align: center;">
<br /></div>
<video controls="" height="340" width="480">
<source src="http://edgame.design/mediaA2/testshoot.mp4" type="video/mp4"></source>
Your browser does not support the video tag.
</video>
<br />
<div style="text-align: center;">
<br /></div>
We were still able to decide on some things to work on for the real shoot and edit however. We need to plan ahead for technological issues such as lights blowing, so we will have spares ready by the set as and when we need them. We will also ensure to give ourselves far more time that we predict we will need in order to lessen the impact any unforeseen issues may cause on timings.<br />
<br />
The other main aspect that we want to improve for the actual shoot is making each scene appear less sparse. Although this is a lot to do with what we will put in in post-production, we also need to take into consideration how many actors and objects are physically in each shot we shoot, and what their positions are.</div>
<div>
<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-90527527804120354852015-12-21T03:43:00.008-08:002016-05-08T06:15:17.303-07:00R+P Post 31: My call sheetThe next step was to product a call sheet so that all cast/crew knew where to be and when.<div>
We had no major health and safety comments, however we spoke to everyone involved about the general health & safety risks faced on set, this included things such as being aware of where cables trailed along the floor, and not touching the floor lights as they get extremely hot.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2h6-7y7DrSMdyf9d9O3eK9sqFHwvcMIJQ-ox7QJeePOBXMvoCoxrBsYJPnYiuuGp_gRYu97O5uQD1DvosuMEwCewqzJvb3J8eS8L0banj4mOl6h9iX-fMEzQ5x8ekhegd3Qc44qET0Q3r/s1600/callsheet.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2h6-7y7DrSMdyf9d9O3eK9sqFHwvcMIJQ-ox7QJeePOBXMvoCoxrBsYJPnYiuuGp_gRYu97O5uQD1DvosuMEwCewqzJvb3J8eS8L0banj4mOl6h9iX-fMEzQ5x8ekhegd3Qc44qET0Q3r/s640/callsheet.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The call sheet itself</td></tr>
</tbody></table>
I found the call sheet very useful for ensuring good organisation, it helped us in staying on top of everything preventing any stressful situations.</div>
Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-30316468819808427152015-12-21T03:43:00.005-08:002016-05-04T13:39:39.869-07:00R+P Post 30: My shoot-boardIn order to be prepared for our main shoot, we created a shoot-board. Now that we have produced our shoot-board, I think all of our group are far more confident that we are going to achieve all the shots we need to the standard we want.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrqAYYq5QwDokP3CF9SyOeVYv_ml7LGudiFdMOX8TbPge6o_vsFS8Kh0w5KiNDs6McRmgOm9ilYSZPylehMw4TTk7Xl-xhsgoDVHj3jF6pvJAKV76bH0XV89XutzNrMRmZELVUiSkssVhV/s1600/shootboard.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="219" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrqAYYq5QwDokP3CF9SyOeVYv_ml7LGudiFdMOX8TbPge6o_vsFS8Kh0w5KiNDs6McRmgOm9ilYSZPylehMw4TTk7Xl-xhsgoDVHj3jF6pvJAKV76bH0XV89XutzNrMRmZELVUiSkssVhV/s320/shootboard.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">One of the pages of our shoot-board.</td></tr>
</tbody></table>
We only created one shoot-board as we were only shooting at one location.<br />
The columns from left to right on the shoot-board:<br />
<br />
<ul>
<li><b>Setup No.</b> - This allows us to shoot in order of set up, speeding up our shoot as we don't have to waste time swapping settings.</li>
<li><b>Time</b> - Predicting the timings of shots allows us to have a schedule to stick to in order to ensure no time is wasted.</li>
<li><b>Shot Image</b> - in this box we placed our post-it-notes from our moodboard, this will help us frame and visualise the shots we are going to shoot.</li>
<li><b>Description/Camera/Dialogue </b>- filling this in highlighted to us any areas where we had shots with little variety. Furthermore this will help us when we shoot to instantly recognise the shot we need.</li>
<li><b>Actors/Props</b> - This will help us be organised for every shot so time wasting is kept to a minimum.</li>
<li><b>Director/Camera/Sound</b> - we will list which of our group performed the role for each shot.</li>
<li><b>Last two columns</b> - these columns will be very useful, especially when it comes to post-production as it will allow us to quickly find the best take for each shot and thus speed up the whole editing process.</li>
</ul>
<div>
As shown above, creating the shoot-board was useful for many reasons, a final notable one being that this massively cuts down the amount of paper work we will have to carry around on shoot day as it culminates several other documents into one.</div>
Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-67039980674089180152015-12-21T03:43:00.002-08:002016-05-10T12:12:10.047-07:00R+P Post 29: Rehearsals<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsMGWKBdgZOPYk1j6spiZsEULvRG1itvKrhUaVLvsAXkVBIaUVFG2b7JrBL_mBTpgNYrSpEeBrs7-14IazS_FSIiBm2ktBVt3Wpq0GecZlS1H6EDCgRNApNUubDkBWKKQrtO3RAoP8etXz/s1600/rehearsals.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsMGWKBdgZOPYk1j6spiZsEULvRG1itvKrhUaVLvsAXkVBIaUVFG2b7JrBL_mBTpgNYrSpEeBrs7-14IazS_FSIiBm2ktBVt3Wpq0GecZlS1H6EDCgRNApNUubDkBWKKQrtO3RAoP8etXz/s320/rehearsals.png" width="320" /></a>In order to schedule our rehearsal times, we had to meet with the other 2 media groups to discuss time allocation. We attempted to give everyone equal time allocations, and was basically decided around when everyone was free to do work.<br />
<br />
In the photo, our group's allocated times are indicated by the blue boxes. Some of these slots not all of our group were free for, so we have indicated those who can use that time slot with an initial.<br />
(M for Mario, E for Eddie, and I for Iggy).<br />
<br />
<br />
<br />
One of the first rehearsal times we had we used to test some ideas we had for using the glow paint. This was when we found that the glow in the dark paint wasn't bright enough to appear on camera, even when shutter speed was reduced and ISO heightened. The following video demonstrates this.<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHiaC-RRs-1PoTz0rnuxPsrfu20wPqmEazTly7Ozwq87M8PVaiijchTW_3QQXj-RXLHCbaxXhMqikINMoCv_LeNETKA0J7jNQ6xryf7JFD4ZWjViHFdAM0PgfGUOPJbSuMgMVpDPafM8ui/s1600/sunset.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHiaC-RRs-1PoTz0rnuxPsrfu20wPqmEazTly7Ozwq87M8PVaiijchTW_3QQXj-RXLHCbaxXhMqikINMoCv_LeNETKA0J7jNQ6xryf7JFD4ZWjViHFdAM0PgfGUOPJbSuMgMVpDPafM8ui/s1600/sunset.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">We thought that sunset colours fit the track "Sun Goes Down"<br />
rather well.</td></tr>
</tbody></table>
<br />
We spent a significant amount of time testing lighting set ups using the studio's lights and Leap Frog lighting desk. We tested using filters on the lights as well, due to the fact that early on we had not settled to using green screen entirely. There was one thing we noted that could have worked quite well, we found that having all lights set to variations of orange and dark yellow, and one bright yellow spotlight created quite a good representation of a sunset.<br />
<br />
<br />
<br />
<br />
We also used this rehearsal time for trying out shots using Shay. The following video shows us trying to get a zoom that fits perfectly with Shay opening and closing her eyes. I was on camera and Mario was directing in this section.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnbsWJKXFBkyHR65itkRySbQY6Ox6waKorY6dHcZvBRARpLNvNIWmT-IwpllhXfHXqpZ2psI-rFz8bZBfkvKISMWEsWLGxRYY7nT2lw-zV_GqLG7GiKloYvDUVSZi2hPeRoen8nNalKH3J/s1600/a.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnbsWJKXFBkyHR65itkRySbQY6Ox6waKorY6dHcZvBRARpLNvNIWmT-IwpllhXfHXqpZ2psI-rFz8bZBfkvKISMWEsWLGxRYY7nT2lw-zV_GqLG7GiKloYvDUVSZi2hPeRoen8nNalKH3J/s1600/a.gif" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Zoom test</td></tr>
</tbody></table>
Overall, we found rehearsals a very useful period of time as it allowed us to spend some time experimenting with ideas we had, and if they didn't work we still had enough time to try alternate ideas instead. (The flop of the glow-in-the-dark paint is a good example of this, as it caused us to decide to use glow sticks instead, which worked perfectly.)<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVAW7BSCAJJTyZxOjKjUrGT6e_BgAN-3fXOxFwgghsYgljo8TdcKh6qmfGR7XqqPx-oGjf2FPmatkdTzEV9ieqJfx2MRPMRK9SBLEXh38Iucy9oHgz8Bedc3HmpwNrAdQ8fpZtUvq467fU/s1600/a.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVAW7BSCAJJTyZxOjKjUrGT6e_BgAN-3fXOxFwgghsYgljo8TdcKh6qmfGR7XqqPx-oGjf2FPmatkdTzEV9ieqJfx2MRPMRK9SBLEXh38Iucy9oHgz8Bedc3HmpwNrAdQ8fpZtUvq467fU/s1600/a.gif" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Some of the initial shots we tried out.</td></tr>
</tbody></table>
<br />Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-40879546894597913992015-12-21T03:42:00.008-08:002016-05-04T13:06:06.426-07:00R+P Post 28: My kit listThe next step of our preparations was to create a list of all the equipment we planned to use in our shoot.<div>
<br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9Fa8BxF3qcx6nbrwX3Aj0yvwGNsWiNzGmHQVrZNNuOphTUtQ2UjF-2EbBCBsfVsRq7faMfIGiXz1-6RaGhkSZdL1G-FZU4-nxNOZ89SSvhLD7Zcb4fchqwZVfo9lfVE3w2WOzGDVDL8Of/s1600/DSC_0002.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9Fa8BxF3qcx6nbrwX3Aj0yvwGNsWiNzGmHQVrZNNuOphTUtQ2UjF-2EbBCBsfVsRq7faMfIGiXz1-6RaGhkSZdL1G-FZU4-nxNOZ89SSvhLD7Zcb4fchqwZVfo9lfVE3w2WOzGDVDL8Of/s200/DSC_0002.JPG" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A couple of lenses we used, a 100mm prime,<br /> and a 75-300mm telephoto.</td></tr>
</tbody></table>
<div>
Due to the fact we are shooting the entirety of our music video in the studio at school, the majority with the green screen, we can use a lot more kit than we would have had we been shooting in another location.</div>
<div>
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<div>
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<div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRvDyw3-RtTDicBqHP5zI9d2e-zU-JLeXi37OPSiUrDiXLuJelCiftA7Ahn93zJOMvSuVXF5ud-PPL5y6cnU4B26fghjb3Ig-Q0gt8ltJg1DNEICKXqyV5AoqoqoiqRhESRx418M0dhv15/s1600/lectern.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRvDyw3-RtTDicBqHP5zI9d2e-zU-JLeXi37OPSiUrDiXLuJelCiftA7Ahn93zJOMvSuVXF5ud-PPL5y6cnU4B26fghjb3Ig-Q0gt8ltJg1DNEICKXqyV5AoqoqoiqRhESRx418M0dhv15/s1600/lectern.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The lectern was very useful as it allowed us to connect the<br />Macbook to the studio's sound system to listen to the track<br />whilst we recorded the lip-sync sections.</td></tr>
</tbody></table>
</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<b>Kit List</b></div>
<div>
<ul>
<li>Canon 5D Mk II</li>
<li>Canon 600D</li>
<li>Lenses (50mm, 75-300mm, 24-150mm)</li>
<li>Arri floor lights (x5)</li>
<li>Leap Frog lighting desk</li>
<li>Studio ceiling lights</li>
<li>Tripod (x2)</li>
<li>Dolley</li>
<li>Batteries (x 6)</li>
<li>SD Card (x 2)</li>
<li>HDMI cable (to connect camera to TV)</li>
<li>50-inch TV Monitor (for us to see what we record in a much greater detail)</li>
<li>Lectern</li>
<li>Macbook Pro</li>
<li>Studio control tablet</li>
</ul>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: left; float: left; margin-bottom: 1em; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEXPEnS7OpfGnij2-JtC1ju3_FI99_U3Ia7WZ2_Trd9MFwoMd1lQNRP4C7xrUtXvZa1F4fAyhavTzePkiBANNqkigb1KWXDCMaBbL-rqvH67t9jkQ26wAEw7zGOGEOTaX95bCGaOP1Utdf/s1600/DSC_0001.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEXPEnS7OpfGnij2-JtC1ju3_FI99_U3Ia7WZ2_Trd9MFwoMd1lQNRP4C7xrUtXvZa1F4fAyhavTzePkiBANNqkigb1KWXDCMaBbL-rqvH67t9jkQ26wAEw7zGOGEOTaX95bCGaOP1Utdf/s200/DSC_0001.JPG" width="112" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">My Canon 600d</td></tr>
</tbody></table>
<br />
<b>Cameras</b><br />
We alternated between the media department's Canon 5D Mk II and my Canon 600d as not only did this allow faster shooting (as we could have one set up for a CU and another set up for an MCU), but it also allowed us to spend less time changing camera settings.<br />
<br />
It allowed us this as for many scenes we required slow motion, and so we could leave my camera set to shoot at 50fps whilst the other was still 25fps.<br />
<div class="separator" style="clear: both; text-align: center;">
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<div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim6u_0w_0ep8fP4kpPlYhkXLoIdace2I5JqAR85u_LXbPyr_aYWD1sCKjgfcF4OGyQ8KZXNpBAdp19yRacZdhLAIXc-uKQKn730AxPPn2xGEFr6S6dk9vdlTJ8cfVZ_49MyCOVt3ohelHl/s1600/DSC_0436.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim6u_0w_0ep8fP4kpPlYhkXLoIdace2I5JqAR85u_LXbPyr_aYWD1sCKjgfcF4OGyQ8KZXNpBAdp19yRacZdhLAIXc-uKQKn730AxPPn2xGEFr6S6dk9vdlTJ8cfVZ_49MyCOVt3ohelHl/s320/DSC_0436.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The Leap Frog lighting desk.</td></tr>
</tbody></table>
</div>
</div>
</div>
<div>
<br /></div>
<div>
<b>Lighting</b></div>
<div>
The Leap Frog lighting desk was very useful as it allowed us to save our settings for which lights were on or off, and what intensity we had saved them at.</div>
<div>
<br /></div>
<div>
It saved these set ups as 'memories', and these memories could be loaded to instantly pick up from where we left off when testing.</div>
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Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-37824969788769602002015-12-21T03:42:00.005-08:002016-05-04T12:47:22.538-07:00R+P Post 27: CastingThe casting process was probably one of the more difficult decision-making times for our group. We had several group meetings in which we discussed possible choices for each role, and debated how appropriate they'd be.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSX8hIW0_iBpA2y8Pt0uQqMqMT-7L4RXol52JFy5F0pl7tvzVfy3ubpUolUfwtp7XR39BBtsgb6JVpfZ1jpzKqiLtdyxlsYoqMQKK8VrX18RHFhk_SHW_HOABv6gJ3xLcpj4NJAmYOHquz/s1600/arian.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSX8hIW0_iBpA2y8Pt0uQqMqMT-7L4RXol52JFy5F0pl7tvzVfy3ubpUolUfwtp7XR39BBtsgb6JVpfZ1jpzKqiLtdyxlsYoqMQKK8VrX18RHFhk_SHW_HOABv6gJ3xLcpj4NJAmYOHquz/s200/arian.jpg" width="199" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">We initially cast Arian as the main<br />character.</td></tr>
</tbody></table>
Initially we chose Arian to represent the main character as he physically looks quite young, and felt he'd be fully capable of portraying the character in the way we wanted as he was very involved with the school's drama department. Alas many scheduling issues arose as it turned out he was involved in the school play, which held rehearsals and similar times to us.<br />
<br />
After some quick deliberation, we settled on having Shay to play our main character. We chose her as she was very enthusiastic and we knew there would be no scheduling issues as she had almost the same lessons and free periods as me.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5xEpV9lr1Nvtz_VxLp4Lv6sKDfo4OyOARcI0CPup-qyBnBwnMiTqbZYxRbyrIQQrObYer_b4DTj-tmAqK79jSqjRLfFFTnTmLxOTE6u0tmrAeXvjG355Gak7hwwaInzRQt9K8HOQjpnsn/s1600/shay.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5xEpV9lr1Nvtz_VxLp4Lv6sKDfo4OyOARcI0CPup-qyBnBwnMiTqbZYxRbyrIQQrObYer_b4DTj-tmAqK79jSqjRLfFFTnTmLxOTE6u0tmrAeXvjG355Gak7hwwaInzRQt9K8HOQjpnsn/s200/shay.jpg" width="200" /></a><b><br /></b><br />
<b>Main character</b><br />
We ended up choosing Shay to play our main character. We felt that although she was not our first choice, EDM music videos often appear very gender-neutral, and thus we decided it wouldn't impact our video nor the audience's experience if we had a boy or girl. Furthermore, due to her studying media, we know she has already been on set in front of a camera and will be capable of performing.<br />
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBuRttgijWeHZ3tHMaNsupjD-KQHbWBiBPgErSrmk4vFnW9sdR-HH6owVBRY-JLq7gODusCAj_xh13kwSfYXjdf3WHTNIXhkHNJE4qy-_0352QYTRfXmmO6tpQVGWk3blY6hJll23UqVFQ/s1600/Mario.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBuRttgijWeHZ3tHMaNsupjD-KQHbWBiBPgErSrmk4vFnW9sdR-HH6owVBRY-JLq7gODusCAj_xh13kwSfYXjdf3WHTNIXhkHNJE4qy-_0352QYTRfXmmO6tpQVGWk3blY6hJll23UqVFQ/s200/Mario.png" width="187" /></a><br />
<b><br /></b>
<b>Orlando</b><br />
We chose Mario to play the role of our artist Orlando. We decided this mainly due to the fact that, as an avid consumer of EDM, he has been to many watch many different artists of the genre live. We believe that this means he can do a good performance in terms of impersonating how they appear on stage. To add to this, he has done lip-syncing videos before, and as he is in our group, no one else knows better the character we have designed.<br />
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<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz_dphJ4HMXgVPZx9t7jISw5LIIIffA6GqKejyE8B1w95LRSXn3SuXlb02x6axZRKeQu857Wc6zEKK8D70ab42CS2hsRK8qgA6nJiMKFNFsmZ262M3gxoEI9yJII90ybNC02_3rNItNi1d/s1600/eddoo.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz_dphJ4HMXgVPZx9t7jISw5LIIIffA6GqKejyE8B1w95LRSXn3SuXlb02x6axZRKeQu857Wc6zEKK8D70ab42CS2hsRK8qgA6nJiMKFNFsmZ262M3gxoEI9yJII90ybNC02_3rNItNi1d/s200/eddoo.png" width="197" /></a><br />
<br />
<b>DJ Ed-E</b><br />
We agreed that I should play the character of the DJ. Like Mario, I enjoy listening to EDM music a lot. Furthermore, having performed before in other media projects as high-energy characters so felt I would be capable of pulling this off. To add to this, I have the same scheduled media lesson slots as the rest of the group, so scheduling won't be an issue for things like the shoot days.<br />
<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisl8LI0EXu5TWcbf-L47_Xd-YVCFy2-A3sZFPr6pBp82p6UP9KZZO897eJZEAokFBd9J9DqkNOeDRIMa-gNkKZ_jpGvDAuq78xCjKN8a3tQDJnoAXx922RWnm6hQb-wEtB_fSesq0GgniU/s1600/lukey.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisl8LI0EXu5TWcbf-L47_Xd-YVCFy2-A3sZFPr6pBp82p6UP9KZZO897eJZEAokFBd9J9DqkNOeDRIMa-gNkKZ_jpGvDAuq78xCjKN8a3tQDJnoAXx922RWnm6hQb-wEtB_fSesq0GgniU/s200/lukey.png" width="114" /></a><br />
<b>Extras & Dancers</b><br />
In terms of extras/dancers, for the most part we utilised the other students in our media class. The reasoning behind this was two-fold. Part of the reason was due to the fact they were happy to commit some of their free time to be in our video, and partly because we had discussed the concept of our video to them numerous times before. Mario also brought in a couple of friends from outside the media department as they were also prepared to commit to the shoot days and we felt they would fit the required roles well.<br />
<br />
Pictured left: One of the dancers we cast.Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-13737553422399832542015-12-21T03:42:00.002-08:002016-05-10T12:28:14.728-07:00R+P Post 26: Set design, locations, and propsThe next stage of our research and planning was to consider set design, locations and props.<br />
<br />
As we have decided to shoot virtually our entire music video on green screen, we realised we don't need to take backgrounds into consideration for the shoot. What we do need to focus on however is set design. We must do this in order to evoke to the audience a better sense of where each scene is supposed to be taking place, making it recognisable. There are some things, such as the flag, that we aim to add in in post-production however, so there aren't too many props we need to prepare.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX56s_0RmM32iRBq6PbEUpazLvWECX5a5jukUlpl5fH4Vg3X079WqxQ4Jc6cpOV8CzcMDVgReqPna4BMHfXVAsFQxe8y19t9mv6nFqQHS8thHMM6TOc-1I-xFS7v3wBCo32dCtRBcV0WXR/s1600/DSC_0136.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX56s_0RmM32iRBq6PbEUpazLvWECX5a5jukUlpl5fH4Vg3X079WqxQ4Jc6cpOV8CzcMDVgReqPna4BMHfXVAsFQxe8y19t9mv6nFqQHS8thHMM6TOc-1I-xFS7v3wBCo32dCtRBcV0WXR/s320/DSC_0136.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The glow in the dark paint I bought that ended up not working.</td></tr>
</tbody></table>
Originally, I ordered pots of various colours of glow-in-the dark paint. This paint would be used to make signs such as one that says "Sun Goes Down", and we were also considering painting props such as the water guns. However once they had arrived, we tested them and found that they were far too faint for the camera to pick up, even when I lowered the shutter speed and increased the ISO. For this reason we decided to scrap the glow-in-the-dark pain idea and replace it with glow sticks.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhviEZyYkuOx9KMT_N_1clSQQwi7dA8VRM2pbDKbPvSHQs6dt2nguJJDI2WUkc1jIKabAtyauslqxQCqgJNZXWdSdhJccdSPXjntmk5st6yDBiMjtC-u2shJvo8yIqE5rMUOIA0lssv_CiK/s1600/partyshizzle.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhviEZyYkuOx9KMT_N_1clSQQwi7dA8VRM2pbDKbPvSHQs6dt2nguJJDI2WUkc1jIKabAtyauslqxQCqgJNZXWdSdhJccdSPXjntmk5st6yDBiMjtC-u2shJvo8yIqE5rMUOIA0lssv_CiK/s320/partyshizzle.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The balloons, confetti, and party poppers Mario bought.</td></tr>
</tbody></table>
<br />
Mario ordered the glow sticks on-line, and also went to a party shop where he purchased balloons, confetti, and party poppers. All of these would be used in the party scenes.<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikyyMXvAi4ImgIfaIm2UemnraXd80xNC1QxQa4ctB89F_jtdrYcux94jH7Au5tnUcfNuX5JGtQuh9RSp7quB1CRshwOZ_hABhYdayyjqyxdjexWS44HDqf7BS5ve4NNpCVaZN_l96AOzRV/s1600/marioglow.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikyyMXvAi4ImgIfaIm2UemnraXd80xNC1QxQa4ctB89F_jtdrYcux94jH7Au5tnUcfNuX5JGtQuh9RSp7quB1CRshwOZ_hABhYdayyjqyxdjexWS44HDqf7BS5ve4NNpCVaZN_l96AOzRV/s1600/marioglow.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mario and Iggy tested the glow<br />
sticks in the darkened studio, and<br />
upon editing the footage I found<br />
that adding the 'glow' effect in<br />
After Effects brightened them nicely.</td></tr>
</tbody></table>
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Full prop list for the shoot:<br />
<br />
<ul>
<li>Book</li>
<li>Piece of paper</li>
<li>Pen</li>
<li>Desk</li>
<li>Beats headphones</li>
<li>Water guns</li>
<li>Mixing desk</li>
<li>Table</li>
<li>Microphone and stand</li>
<li>Part poppers</li>
<li>Balloons</li>
<li>Confetti</li>
<li>Glow sticks</li>
</ul>
<div>
We weren't initially sure where to source the microphone and mixing desk, however after a group meeting we found out that the media department at school had these items, so we were all set.</div>
<div>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAYA2zU2amwlCaaHKl3Hf_IDsovCy8wvtxcEYIFkd401fxBdx65KZkj95HumoyN5PXUaMtquf4pxjda2CTMsbeqtsRx4_bXkyxOdiycBH01cGTZUoovT1uvHAeVLeWWAvBQbC5KlUhc0ux/s1600/DSC_0436.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAYA2zU2amwlCaaHKl3Hf_IDsovCy8wvtxcEYIFkd401fxBdx65KZkj95HumoyN5PXUaMtquf4pxjda2CTMsbeqtsRx4_bXkyxOdiycBH01cGTZUoovT1uvHAeVLeWWAvBQbC5KlUhc0ux/s320/DSC_0436.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Leap Frog lighting desk</td></tr>
</tbody></table>
</div>
<div>
We also tested lighting for our music video. Using the Leap Frog lighting desk I adjusted the intensities of various ceiling lights in the studio until the green screen appeared to be smooth with little shadowing. We also had green paper stuck to the floor in order to make sure the green screen extended far enough, as the actual physical curtain didn't trail along the floor that far.</div>
Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-49142108725019111782015-12-21T03:41:00.005-08:002016-05-04T11:58:30.199-07:00R+P Post 25: Costumes, props, and make-upThe next stage of our research and planning was to determine our costumes, props, and make-up. We created a list of planned props, make-up, and costumes so that we would be prepared for the shoots.<br />
<br />
For the three main cast members, we created a table listing the following:<br />
<br />
<ul>
<li>Their role</li>
<li>A photo of them</li>
<li>Their costume items</li>
<li>Their hair & make-up</li>
<li>A reference image (the biggest influence)</li>
</ul>
<br />
The character Shay was playing was intended to appear innocent and almost 'pure', hence we chose a white top, we also chose bright colours for her in order to give her the look of someone younger, almost like a child. Furthermore we plan to style her hair into pigtails to reinforce the youthful look. We believe that this combination should achieve the effect we are going for.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEganVa5ziL_jCjiQEww_Xb8TnKenkTID8ud4LxRk4jliOQs8bhoq3iu_zGCJvCaINFs-HAL-z2JEl362H7Yb5eB-0TtbzKbmXCpXvytobfTkCcjWxrH5c0GT-Dg-_hcOazoy3PlfJ5WjBhC/s1600/costumes_shay.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEganVa5ziL_jCjiQEww_Xb8TnKenkTID8ud4LxRk4jliOQs8bhoq3iu_zGCJvCaINFs-HAL-z2JEl362H7Yb5eB-0TtbzKbmXCpXvytobfTkCcjWxrH5c0GT-Dg-_hcOazoy3PlfJ5WjBhC/s320/costumes_shay.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Shay's entry in our table of costumes</td></tr>
</tbody></table>
Mario's role was that of being the singer Orlando. Relying upon our previous research, in which we found black to be a very commonly worn colour by artists of the EDM genre, we decided that we would adopt it too. We decided Mario should wear a black t-shirt, black trousers and trainers, and sunglasses. These sunglasses will act as something to help create his 'signature look', ratified by the sunglasses appearing in other places such as the website and album cover.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtSwJKf4Kfj3yYJCvQ6COT_m5hqfF0UpXzHujSe8DIdKbVMxytOnvxMDgqNhmHCP6I-A10j2lgnGUqkU4QimFz928qRzUgl9a7RbTp1nA2S5lCAIpxWE30c4b1jon_BpLojTYYUqxwXE-2/s1600/costumes_mario.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="94" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtSwJKf4Kfj3yYJCvQ6COT_m5hqfF0UpXzHujSe8DIdKbVMxytOnvxMDgqNhmHCP6I-A10j2lgnGUqkU4QimFz928qRzUgl9a7RbTp1nA2S5lCAIpxWE30c4b1jon_BpLojTYYUqxwXE-2/s320/costumes_mario.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mario's entry in our table of costumes</td></tr>
</tbody></table>
My role was to be the DJ, the style for which we ended up deciding to keep quite straight-forward. We considered having a plain white t-shirt, however we wanted to demonstrate a clear difference between me and Orlando, so we ended up deciding on a black and white graphic t-shirt I had.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw_eDCNt216o5O1xKGW0jsFZLAgW0NMvhn_I2wWMgNzsWkzJKNftrUl7eiBLq4u2ozW8MdsraXw6RLByDKWBFm01ie_U30vPug4PmYC042epQsUrY9qaJpqTEfH-TIlzTbDaa3K-ApTyHC/s1600/costumes_ed.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="119" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw_eDCNt216o5O1xKGW0jsFZLAgW0NMvhn_I2wWMgNzsWkzJKNftrUl7eiBLq4u2ozW8MdsraXw6RLByDKWBFm01ie_U30vPug4PmYC042epQsUrY9qaJpqTEfH-TIlzTbDaa3K-ApTyHC/s320/costumes_ed.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">My entry in our table of costumes</td></tr>
</tbody></table>
We also created a dedicated props list for anything that we needed to remember to bring that wasn't part of the costume list for the cast. We structured the prop list by set-up as we felt that would be the most logical way of organising it.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_3lQv1qncw4Sno4eTj_rU17yOu7lWaKk4q3k3s5pB4Q6B3b5NpUE8KVeEBLeofA4GiqrSDmnjreF-GmRLonfw4NuKmJhnnmrlrB6hZK6kw-FmzF9O3ZgPXBUl9R7gJfk7qxeytTlyhC7W/s1600/prop+list.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_3lQv1qncw4Sno4eTj_rU17yOu7lWaKk4q3k3s5pB4Q6B3b5NpUE8KVeEBLeofA4GiqrSDmnjreF-GmRLonfw4NuKmJhnnmrlrB6hZK6kw-FmzF9O3ZgPXBUl9R7gJfk7qxeytTlyhC7W/s320/prop+list.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Our prop list</td></tr>
</tbody></table>
These acts of preparation before the shoot were brilliant for us as it helped us organise everything early on. This included giving us time to ensure we had all props and costumes sourced well before the shoots, and furthermore allowed us to use them in our test footage.Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-81502852413127214922015-12-21T03:41:00.002-08:002016-05-13T04:11:04.598-07:00R+P Post 24: Planning my digipak panels<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpG2y1F2l_kOpc-mWdyBGjIiw_xenZ_OXGsYg5bPaVQbcdG76ZKKNnadLqoXUv_ukQitcQkoBrHZadf-1RuXRFDaOCBwK2WIETiO0GaygFjlmXsjWZhiZbMheeua3s4_cbI8w920qunp6Z/s1600/calvin+harris+album.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="139" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpG2y1F2l_kOpc-mWdyBGjIiw_xenZ_OXGsYg5bPaVQbcdG76ZKKNnadLqoXUv_ukQitcQkoBrHZadf-1RuXRFDaOCBwK2WIETiO0GaygFjlmXsjWZhiZbMheeua3s4_cbI8w920qunp6Z/s320/calvin+harris+album.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The front and back panels of Calvin Harris' album, "18 months"</td></tr>
</tbody></table>
Having planned our website, we decided we would plan our digipak panels.<br />
<br />
We decided the best approach to designing our digipak would be to first look at existing albums by other artists in the EDM genre, and ascertain what conventions seemed to be followed with their albums.<br />
<br />
<br />
After looking at existing designs I found the following to be common conventions:<br />
<br />
<ul>
<li>The album name is usually displayed clearly on the front and on the spine.</li>
<li>A track list is usually shown on the back cover.</li>
<li>There is always a barcode, usually on the back.</li>
<li>There is usually institutional information alongside the barcode.</li>
<li>The artist name is usually shown by the album name.</li>
</ul>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEHlAKo3atPZQhAwOrq17KzV_0KozrEw_jZ9CqGc2oiL3Zr373DHkOtP1pFOO7xwpAWApS05Vx87xccibPosWwOo5-afoPqvZn6m_IYCQmKDC40LafAtK4nGYci7cI6C6STfR4TgrYdXsP/s1600/hardwell.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEHlAKo3atPZQhAwOrq17KzV_0KozrEw_jZ9CqGc2oiL3Zr373DHkOtP1pFOO7xwpAWApS05Vx87xccibPosWwOo5-afoPqvZn6m_IYCQmKDC40LafAtK4nGYci7cI6C6STfR4TgrYdXsP/s400/hardwell.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Hardwell's album 'United We Are' also reinforced the aspects of<br />
album covers I felt were conventional.</td></tr>
</tbody></table>
<div>
Most of our designs include pictures of our artist on the cover as the relationship between the audience and artist needs to be reinforced.</div>
<div>
<br /></div>
<div>
Initially we were not sure what to display on the inside of the digipak, we decided we should have a photo of Orlando on one of the inside sides.Feedback from classmates suggested we should also put something on the side the disk would be on. </div>
<div>
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNXPudcKAqpC9QPMLnF1ptmaI_1XZfZ-CmysW7arSsvf0bNaIlYmoQ-otFSKLSjw59hV-EAP3WeKcWVIxaYLTro3RbIMflrTneNyPt3TZsAHzyHvCTpBWLZCk1kMVNZJRXOYO979sn2vpr/s1600/detrimental+records+mk1.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNXPudcKAqpC9QPMLnF1ptmaI_1XZfZ-CmysW7arSsvf0bNaIlYmoQ-otFSKLSjw59hV-EAP3WeKcWVIxaYLTro3RbIMflrTneNyPt3TZsAHzyHvCTpBWLZCk1kMVNZJRXOYO979sn2vpr/s200/detrimental+records+mk1.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Our label's logo (we decided to use the same<br />
style of vinyl record as a graphic underneath<br />
where the disk would rest in the digipak.)</td></tr>
</tbody></table>
<div>
Ignacio suggested putting a vinyl disk (like our label's logo) on the disk side. This sounded like a good idea so we all agreed to it.</div>
<div>
<br /></div>
<div>
<br />
<br />
<br />
<br />
<br />
<br />
<br />
I decided to draw up a rough sketch of the design ideas we had come up with and agreed on, I then annotated this with the conventions of album covers that we were planning to include. The sketches are shown below.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZk_DKBJ1K9nBFpQt0T1HlaCOo2ojaGPxofM_nZjjl4RoGTOWS74MrkAnSrGvQrPA1EWGfOlKLdpb_3UJaDcwqRTTgzWPrJPcaQ5BAjFMjA1I3ITWGpP-EP5C0k_zRGc9wpZo3ya5I2QDW/s1600/design.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="380" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZk_DKBJ1K9nBFpQt0T1HlaCOo2ojaGPxofM_nZjjl4RoGTOWS74MrkAnSrGvQrPA1EWGfOlKLdpb_3UJaDcwqRTTgzWPrJPcaQ5BAjFMjA1I3ITWGpP-EP5C0k_zRGc9wpZo3ya5I2QDW/s400/design.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The design I drew.</td></tr>
</tbody></table>
<br /></div>
Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-64302734330219443352015-12-21T03:39:00.003-08:002015-12-21T05:36:02.761-08:00R+P Post 23: Planning my web pagesAt first we considered creating hand-drawn flat plans for our web pages, however quickly realised that doing them digitally would be a better use of time. I suggested we used Microsoft PowerPoint for this as it is very easy to hastily add shapes, boxes, text, and images, and arrange however you could want.<br />
<br />
We needed to create a website iconic of the genre, so of course we tried to follow the conventions of the other EDM big artists, such as Martin Garrix and Calvin Harris. We also knew we should follow the same colour/shape scheme throughout the website in order to keep synergy with the other media products, such as the digipak album cover.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6A-EcH9hx5KvEI1MvGCUcjGKPEVTI0QvGk4lsojecHkUiaL2dAc6mhpTeQpIDNut5E73LEt7h7AkGdbEq7CT5CuQx_Mhw7zP7xja7-VyVpxjsy0NKgtxzoE61EEgIkN03d2r9C75pAX3X/s1600/martingarrixwebsite-tours.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="121" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6A-EcH9hx5KvEI1MvGCUcjGKPEVTI0QvGk4lsojecHkUiaL2dAc6mhpTeQpIDNut5E73LEt7h7AkGdbEq7CT5CuQx_Mhw7zP7xja7-VyVpxjsy0NKgtxzoE61EEgIkN03d2r9C75pAX3X/s320/martingarrixwebsite-tours.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Our "tour" page was inspired mainly by Martin Garrix's page<br />on his website, where fans can see dates/places, and buy tickets.</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAHGBLj26LeZw9a7WzgZcA1O0YFQWMsihIT_pYOHfRigG5Tfy_T8mfMO-_3EgAyK-1I8CZ6MSZGeXm1jZIs1zsolzqIe4a88vSlhQa2LX3NENOCq9GD-xuYPUEpCSn9GqUQFTHbMk0-NoP/s1600/calvinharriswebsite-navlogo.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAHGBLj26LeZw9a7WzgZcA1O0YFQWMsihIT_pYOHfRigG5Tfy_T8mfMO-_3EgAyK-1I8CZ6MSZGeXm1jZIs1zsolzqIe4a88vSlhQa2LX3NENOCq9GD-xuYPUEpCSn9GqUQFTHbMk0-NoP/s320/calvinharriswebsite-navlogo.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Calvin Harris' website uses the navigation-bar logo in the<br />top right, something we've decided to follow.</td></tr>
</tbody></table>
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGIZwjVothbNAjWcPnjRp775n9dfkkAbmBQOjhUexxOouCYu06nBUtmvmu6FeLSjR_VOp0uJp_pU7O6VbLc7NvzabRLT7wUldUIsxRh6U4EU6qOAyjUL_xYEpR7ef8qNoMdqccUhvsbQMc/s1600/website-plan-1.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGIZwjVothbNAjWcPnjRp775n9dfkkAbmBQOjhUexxOouCYu06nBUtmvmu6FeLSjR_VOp0uJp_pU7O6VbLc7NvzabRLT7wUldUIsxRh6U4EU6qOAyjUL_xYEpR7ef8qNoMdqccUhvsbQMc/s200/website-plan-1.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Front page</td></tr>
</tbody></table>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0cut2L8G1dbXHjt7YoJ8UOhUbZfoGYSNttl7prPYKjf-DUrzxdDs0tGhPzny1boVa_dSON09a6bdILEwxYY8LegVQzQwqYc-4Fwrh3Wnx2jww782SEkR6A_4uDOZR8Z0qjZOeNAotcMgc/s1600/website-plan-2.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0cut2L8G1dbXHjt7YoJ8UOhUbZfoGYSNttl7prPYKjf-DUrzxdDs0tGhPzny1boVa_dSON09a6bdILEwxYY8LegVQzQwqYc-4Fwrh3Wnx2jww782SEkR6A_4uDOZR8Z0qjZOeNAotcMgc/s200/website-plan-2.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">When the top right icon is clicked,<br />the nav bar is displayed.</td></tr>
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The screenshot on the left shows what the front page of the website would look like.<br />
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The clickable logos in the bottom right of the website would be across all pages, and would link to Orlando's spotify, instagram, twitter, and facebook respectively.<br />
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There is also a UK flag, which users could click in order to choose their language.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwYT723cka6ZQ4nazKvHckEVXojGzTw5_xU6Z8YD8IYZ4_hfNrpiWR-DTgfi6-aH6OssZkOaJ0x1avoZLI3tDDJkG1cCyEOikTMTgqBw2siMvBiPwI1-nTtlA583an85cmzUDCf76m9_nF/s1600/website-plan-3.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwYT723cka6ZQ4nazKvHckEVXojGzTw5_xU6Z8YD8IYZ4_hfNrpiWR-DTgfi6-aH6OssZkOaJ0x1avoZLI3tDDJkG1cCyEOikTMTgqBw2siMvBiPwI1-nTtlA583an85cmzUDCf76m9_nF/s200/website-plan-3.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Tour dates</td></tr>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_3u19SF-MXZUTucbfWloEO4WlgdFWHP1WNR2H6RMui7qaK_F2bhxfY0A8cMhyScUJTk332VfP_7ylxm1JMccFAn9ALV1lX99FyP0w6j5AxKS3iuE7znGHkVysTDtUZC-sJNwy3tIqD_wY/s1600/website-plan-4.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_3u19SF-MXZUTucbfWloEO4WlgdFWHP1WNR2H6RMui7qaK_F2bhxfY0A8cMhyScUJTk332VfP_7ylxm1JMccFAn9ALV1lX99FyP0w6j5AxKS3iuE7znGHkVysTDtUZC-sJNwy3tIqD_wY/s200/website-plan-4.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image gallery</td></tr>
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We plan to have a tour page, so that fans can easily find out when and where the next concert is that Orlando is performing at. These would be clickable and link to a page where fans can buy tickets to these shows.<br />
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The gallery would show images of Orlando, allowing the audience to feel a part of his personal life.<br />
These images will also be interspersed with Orlando's Instagram feed, which fans can follow.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZckwRdNVXJzqLNze-3bjX0bO73dKvWD4Bfe7kEFZ9epcfE8b-3enxTpoQTL3FHieZYq1u6WC9Ncr3bV4-y9fVu6WNgYu9Duc7KkvphpbCd9wwWXy0aC3z0g8sfhshAKK1IssRL-qcFlHC/s1600/website-plan-5.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZckwRdNVXJzqLNze-3bjX0bO73dKvWD4Bfe7kEFZ9epcfE8b-3enxTpoQTL3FHieZYq1u6WC9Ncr3bV4-y9fVu6WNgYu9Duc7KkvphpbCd9wwWXy0aC3z0g8sfhshAKK1IssRL-qcFlHC/s200/website-plan-5.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">"About" page with Orlando's bio.</td></tr>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdoE8dxzks9PKlELyhyphenhyphenJp2jXtrqSbn69_AoCI-cX8_UxE44cwsmrmTR1n9c3yRZaSZRfIf7HJAzNlw_F011g0CprnVCe0V3u-dSHkM1DRmK0bOjCg9-ldALKsKCPy7yjP0Nd2lmaEInrmP/s1600/website-plan-6.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdoE8dxzks9PKlELyhyphenhyphenJp2jXtrqSbn69_AoCI-cX8_UxE44cwsmrmTR1n9c3yRZaSZRfIf7HJAzNlw_F011g0CprnVCe0V3u-dSHkM1DRmK0bOjCg9-ldALKsKCPy7yjP0Nd2lmaEInrmP/s200/website-plan-6.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Video gallery</td></tr>
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We have decided to include a bio page for Orlando. This is something that not all of the websites we've looked at include, however we feel that knowing an artists back story gives the audience a more intimate experience.<br />
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On the right the screenshot shows that we are planning to have a video gallery, this will act in a similar fashion to the image gallery, as a way for the audience to feel more involved with Orlando, and "in the know".<br />
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<br />Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-90107885142564738262015-12-21T03:39:00.000-08:002016-05-01T01:21:22.399-07:00R+P Post 22: Planning my promo shotsSeeing as we were going to have promo shots on the digipak and website, we needed a photo shoot to capture these images. In order to sufficiently plan for this, we arranged a group meeting in which we deliberated the types of shots, what would be worn in the shots, and what poses we should have.<div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie6pPLiJeBDNHYk69NXOaXxBGQk4J_pdJHORnUO-K9gCAQ4mjnJA7OqupNqD933x2n3u1xPW3CBQSOcq4NmM8DCFJxQ6FVrUWS_OxBwZgCcaC-aK5BrA9xSNZaL2tFmGYwiu2qXxocx0iE/s1600/DSC_0086.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie6pPLiJeBDNHYk69NXOaXxBGQk4J_pdJHORnUO-K9gCAQ4mjnJA7OqupNqD933x2n3u1xPW3CBQSOcq4NmM8DCFJxQ6FVrUWS_OxBwZgCcaC-aK5BrA9xSNZaL2tFmGYwiu2qXxocx0iE/s320/DSC_0086.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">I drew some of the shots that we felt we definitely wanted to<br />try out during the photo shoot.</td></tr>
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We knew we wanted a range of shots of Orlando and DJ Ed-E together, so we looked at existing promo material for various artists to get an idea of the type of poses conventionally used. </div>
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In terms of costume, we ended up agreeing on two costumes centred around black and white colours. This was inspired by promo shots from Calvin Harris and Hardwell.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7bMfr5hYVBTaGkLxuwe0GKsTw5iSvwwYIi_F826KqykiUQCcUlJ_Oa5DxibqQw_JRLSwDSspMsF1Ss-oOwi_zcqSrB2ywtjylRdFNTUxvYL2m7iyAQtgu9i90UwLWm41LQXpZZJrGlVzz/s1600/ae84747e3176fd367d3c80a586b5f2ef.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7bMfr5hYVBTaGkLxuwe0GKsTw5iSvwwYIi_F826KqykiUQCcUlJ_Oa5DxibqQw_JRLSwDSspMsF1Ss-oOwi_zcqSrB2ywtjylRdFNTUxvYL2m7iyAQtgu9i90UwLWm41LQXpZZJrGlVzz/s200/ae84747e3176fd367d3c80a586b5f2ef.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">One of Hardwell's promo shots, mainly <br />wearing black and white.</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc6CVG4KSUYYZqO5HltMbbUXmWynj8dTQPZWUZ5HZNumN5CwjQ9M1-wr2paicDg3v03LaN2GWq-BROOmqQup8G11tJlFs_j2Ieuk57F1ipxwFAz4yrX2t9xIAlG7aBvjPc5gBLLbqZsWs0/s1600/aviciiiii.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="123" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc6CVG4KSUYYZqO5HltMbbUXmWynj8dTQPZWUZ5HZNumN5CwjQ9M1-wr2paicDg3v03LaN2GWq-BROOmqQup8G11tJlFs_j2Ieuk57F1ipxwFAz4yrX2t9xIAlG7aBvjPc5gBLLbqZsWs0/s200/aviciiiii.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Avicii's side profile headshot.</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH0WFPo9tBqgbhCOobIixC9Cmu2nKtvBrWvuoNAWOENed9qi3J4-B8El5jn3irMCSYdkxTEdid-evvhzfBtrEGHpkcQQtP1jzbPUxgFlnpaGEDlUSZJbpdid51z3y36sHjFMZrnm-htUzS/s1600/disclose.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH0WFPo9tBqgbhCOobIixC9Cmu2nKtvBrWvuoNAWOENed9qi3J4-B8El5jn3irMCSYdkxTEdid-evvhzfBtrEGHpkcQQtP1jzbPUxgFlnpaGEDlUSZJbpdid51z3y36sHjFMZrnm-htUzS/s200/disclose.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">This shot of Disclosure is our biggest influence for <br />our ideas for the two-shots of Orlando and DJ Ed-E.</td></tr>
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We felt that in most of the real promo shots we looked at, the artists usually had quite blank or serious expressions.</div>
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This seemed to suggest that most go for a style of trying to look 'cool' to attract their audience. This reflects the fact that their target audience is mainly young people, however the fact they don't have photos aiming to appear 'fun' suggests that there is a quite notable cut-off point for the lower ends of their audience.</div>
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In relation to our photo shoot, this suggests that perhaps we should be focusing on making Orlando appear cool, rather than just fun-loving. We should include a range of photos, some to give off both of these traits.</div>
Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-66200111588427863262015-12-21T03:37:00.002-08:002016-04-30T08:20:25.407-07:00R+P Post 21: My key shots storyboard<div class="separator" style="clear: both; text-align: left;">
We decided to make a key shots storyboard to add further detail to what we had planned out when creating our timeline, and get a rough idea of specific shots we wanted in our music video.</div>
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After procuring a couple of large pieces of black sugar paper, we used post it notes to show shots, drawing on them what would appear in the frame. We had different colour post its to denote what framing each shot would be. Yellow was for long shots (LS), greyish/pale blue for mid shots (MS), and blue for close ups (CU).</div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: left; float: left; margin-bottom: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7I0wAVgeoe8tes-r6s3yvf6o94tWdJsjx2mRAf2QTzKc5LuaS1arUPA-__KCWCvNKrjzDrKmsajr8yxaMm8H1gGvUnYQExokhOh3AWeLTc38ZD4MnZuonWDMR9k2ckC3FHHpJRTHz9_w/s1600/IMG_3706.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7I0wAVgeoe8tes-r6s3yvf6o94tWdJsjx2mRAf2QTzKc5LuaS1arUPA-__KCWCvNKrjzDrKmsajr8yxaMm8H1gGvUnYQExokhOh3AWeLTc38ZD4MnZuonWDMR9k2ckC3FHHpJRTHz9_w/s200/IMG_3706.JPG" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A picture of the majority of our <br />storyboard</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzTYrbRa8xADu3dvEnPJNV1sC_JQkDFNeGrJWAWcY-rq40NBvf2qOOU9akXZx9dgsx2owDbFSrEqAI7OK0nV2o9Oc0Uf4dbm3842VJZbagr4GxQ9XE-4aQIG9oZJtMMVrw3AqiO36xDmE/s1600/IMG_3705.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzTYrbRa8xADu3dvEnPJNV1sC_JQkDFNeGrJWAWcY-rq40NBvf2qOOU9akXZx9dgsx2owDbFSrEqAI7OK0nV2o9Oc0Uf4dbm3842VJZbagr4GxQ9XE-4aQIG9oZJtMMVrw3AqiO36xDmE/s200/IMG_3705.JPG" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The last chunk of our storyboard with<br /> the colour code key at the bottom right</td></tr>
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Character or prop movement was communicated via a thin arrow, whilst camera movement such as pans or tilts was shown via thicker arrows. We also wrote out short notes above shots if there were any other details of what would be happening (such as cgi to be done in post-production).</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiis3EXiK6yV0GjnXUWcvbFvDgeX0uPzoh3EuAgVXI3QMxevcx7JocZEm3rvnCB_bhiffIFVTU2PNPtCG5b_Fyg3Hdf3aauDbgagRvIrecrnxhBvXOs0LkYb2A_v5VnmyMTQPWVDArVQgKL/s1600/6536c7e98a6914d59f8cb6666deb404d.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiis3EXiK6yV0GjnXUWcvbFvDgeX0uPzoh3EuAgVXI3QMxevcx7JocZEm3rvnCB_bhiffIFVTU2PNPtCG5b_Fyg3Hdf3aauDbgagRvIrecrnxhBvXOs0LkYb2A_v5VnmyMTQPWVDArVQgKL/s1600/6536c7e98a6914d59f8cb6666deb404d.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">One of our post-it-notes, a long shot<br />denoting the main character<br />drawing a flag.</td></tr>
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On many of our post-it-notes we wrote short captions to clarify what was supposed to be happening in the shot. This appeared more often on shots with complex movement.<br />
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Creating a storyboard like this was really useful as it allowed us to iron out any gaps in the progression of shots in our music video. Furthermore by using post-it-notes we were subsequently able to re-arrange shots as and when we wanted to.<br />
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Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-14497803446262364832015-12-21T03:36:00.000-08:002016-04-30T08:12:53.269-07:00R+P Post 20: My Music Video timeline<div class="separator" style="clear: both; text-align: left;">
We created a timeline for our music video. I drew out the timeline as 10 second sections from the beginning to the end of the song. Above that I drew subsections for each of our setups, i.e. bedroom scene, white scene, yellow scene, etc. These subsections were mainly based upon tempo changes, and somewhat influenced by lyrics and changes in layers of instrumentation.</div>
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We then thought it would be a good idea to add post-it-notes onto the timeline to note down our ideas of what should be in each section, be it actions, props, or effects.</div>
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The timeline was great for showing us sections (such as that on the last page) where we had fewer ideas and needed to flesh out what we had.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR3kRCxK3vZIpxHGbn4V4YGhg5VQs_pkHeowzU50-5i8r4YQtoKbE0fdIdqbx774v3qnxr0TQJOn1TPrbWOynn5Zk8qjvHylD2gPNvbIK-vAXL31RkR7ysgOtoptOMLbSWYXjiDaM9sF2J/s1600/DSC_0440.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR3kRCxK3vZIpxHGbn4V4YGhg5VQs_pkHeowzU50-5i8r4YQtoKbE0fdIdqbx774v3qnxr0TQJOn1TPrbWOynn5Zk8qjvHylD2gPNvbIK-vAXL31RkR7ysgOtoptOMLbSWYXjiDaM9sF2J/s200/DSC_0440.JPG" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">First page</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGuOKoUU6_oOk82GQTIf5-Jjx_C3gtqMw1GHozf_QvCpVJH52uRdJPhAFN4DWiZLnL-4wGyYEvFzFKF2ozIvJYc4gh42t5iajU4b81nDWagfFV3Kerk6EqKvnvHWJsR9qcIc4hQ0_v4Rxm/s1600/DSC_0441.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGuOKoUU6_oOk82GQTIf5-Jjx_C3gtqMw1GHozf_QvCpVJH52uRdJPhAFN4DWiZLnL-4wGyYEvFzFKF2ozIvJYc4gh42t5iajU4b81nDWagfFV3Kerk6EqKvnvHWJsR9qcIc4hQ0_v4Rxm/s200/DSC_0441.JPG" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Second page</td></tr>
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I feel that creating a timeline was a hugely useful process as it helped us ensure scenes didn't go on too long as we had a visual representation of the length of each one.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuOsgMjZz11NMmRn-lXUJrKhJwg-6GbVNc6p_S0yEdQL0W2OBZBdU1O7f0udGbBJF1o0AvcxSLUkiAeh430-VHo_AISDP8Xp-roWhKlQz2c6Qb5mxz7CzYXDAxIla3gUPnyI3IiDzUuotE/s1600/DSC_0442.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuOsgMjZz11NMmRn-lXUJrKhJwg-6GbVNc6p_S0yEdQL0W2OBZBdU1O7f0udGbBJF1o0AvcxSLUkiAeh430-VHo_AISDP8Xp-roWhKlQz2c6Qb5mxz7CzYXDAxIla3gUPnyI3IiDzUuotE/s200/DSC_0442.JPG" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Third page</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGu3BkWKnhd5qzNikSF8Zg-bCN2ippfzJGe09qcYYZeAsS8PA4Uk1UrIhvMnAjmpF_mqWT1tGq_rg1WqOeyBZA0xCEFcESE8tUQxN9mw57PuH5ZVtyMpuHe3Ag1EkkzZ-AWlnpV_wfbXjB/s1600/DSC_0443.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGu3BkWKnhd5qzNikSF8Zg-bCN2ippfzJGe09qcYYZeAsS8PA4Uk1UrIhvMnAjmpF_mqWT1tGq_rg1WqOeyBZA0xCEFcESE8tUQxN9mw57PuH5ZVtyMpuHe3Ag1EkkzZ-AWlnpV_wfbXjB/s200/DSC_0443.JPG" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Fourth page</td></tr>
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We considered making a timeline on the computer as it would be neater and less cumbersome than the strip of A3 sheets we used, however it felt far more time-efficient using post-it-notes as ideas could be instantly added or discarded and moved around easily.<br />
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Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0tag:blogger.com,1999:blog-591548251887425387.post-8846550814916234902015-12-21T03:34:00.003-08:002016-01-13T04:32:30.505-08:00R+P Post 19: My Influences and vision for the project<b>Jackson Adams</b><br />
Adams is a music video director who generally seems to work with lesser-known artists, and inspires me due to how unique the videos he creates are. The new, original, experimental styles he creates are things that I've never seen in music videos before, and work well despite how 'different' they are.<br />
His style is recognizable from always changing shot or scene at the end of each verse, and his videos are saturated with shots which have a lot of background blur (shallow depth of field).<br />
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Bet against me - majority glitchy, loads of super imposing (datamoshing) (experimental video)<br />
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More experimental work, using slow motion, gfx and masking to create a glitchy/jumpy video whilst still looking like the artist is speaking normally.<br />
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Zach Sherwin -Goose MCs - performance video<br />
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Anonymoushttp://www.blogger.com/profile/15176392819707919348noreply@blogger.com0